Marketing Assistant Ft On Site

We are seeking a highly organized and motivated Marketing Assistant to support the execution and implementation of marketing strategies, specifically tailored to the dental industry. The ideal candidate will have a passion for digital marketing, project management, and data analysis, with strong communication skills and the ability to manage multiple projects simultaneously. This role offers the opportunity to gain hands-on experience in various aspects of marketing, from social media management to campaign execution, all while contributing to the growth and success of our marketing initiatives.

Key Responsibilities:

1. Marketing Operations & Project Management:

• Assist the Marketing Director with implementing and executing marketing strategies tailored to the dental industry.
• Manage multiple marketing projects simultaneously, ensuring all tasks are completed on time and meet quality standards.
• Organize and track daily marketing activities, maintaining an efficient workflow to meet deadlines and deliverables.
• Coordinate with internal teams and external vendors to ensure seamless execution of campaigns, content, and materials.
• Ensure marketing calendars are updated regularly and that the marketing team adheres to deadlines for content production and campaign launch.

2. Social Media Management:

• Create and schedule social media posts across platforms (Facebook, Instagram, LinkedIn, etc.) to engage with current and potential patients.
• Monitor social media channels and track brand sentiment.
• Optimize social media campaigns in collaboration with the Marketing Director to maximize engagement and reach.

3. Digital Marketing & Campaign Execution:

• Assist in executing digital marketing campaigns across email marketing, paid advertising (Google, Facebook), and SEO strategies.
• Track and report on digital campaign performance, making recommendations for optimizations based on data analysis.
• Work with the team to enhance lead generation efforts through targeted online marketing.

4. Data Analysis & Reporting:

• Collect and enter data related to marketing campaigns, including lead generation, website, traffic, social media engagement, and email performance.
• Ensure data accuracy in marketing systems (CRM, Google Analytics), and tracking key metrics like campaign performance, ad spend, and engagement rates.
• Support budget tracking and provide regular updates to the Marketing Director for evaluation and reporting.

5. General Administrative Support:

• Provide administrative support to the Marketing Director and team, including scheduling meetings and managing marketing calendars.
• Assist in content creation, ensuring consistency and alignment with the brand's voice and messaging.

Qualifications:

• Experience: 1-2 years of experience in marketing, digital marketing, or project management, ideally within the healthcare or dental industry.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Skills:
• Strong understanding of digital marketing channels (email marketing, paid ads, SEO) and social media platforms (Facebook, Instagram, LinkedIn).
• Excellent project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
• Strong analytical skills, able to analyze data and provide actionable insights for campaign optimization.
• Proficiency in using marketing tools (Google Analytics, Hootsuite, Mailchimp, etc.) and CRM systems.
• Knowledge of social media best practices, engagement strategies, and content creation.
• Excellent time management, organizational skills, and attention to detail.
• Strong communication skills, both written and verbal.

Preferred Qualifications:

• Experience in the dental or healthcare industry is a plus.
• Basic understanding of design tools (e.g., Canva, Adobe Creative Suite) for content creation.
• Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams) is preferred to efficiently manage documents, spreadsheets, presentations, and team collaboration.

Join us as we strive to elevate our brand presence and connect with our audience through innovative marketing strategies!