Marketing Assistant With Digital Marketing / And Sales Experience.

Company: La.BOTANICA
Location: Remote
Position Type: Part-Time/Contract

About Us:
La.BOTANICA is a visionary beauty and wellness brand rooted in herbalism, plant magic, and holistic living. We celebrate diversity, authenticity, and the cycles of life, offering transformative products that honor nature and the human spirit.

We are seeking a Digital Marketing Assistant with experience in social media management, advertising campaigns, and AI-driven strategies. This role is perfect for a creative and analytical professional ready to enhance our digital presence while staying aligned with our holistic mission.

Key Responsibilities:

• Content Creation & Copywriting:
• Develop compelling, on-brand blog posts, email marketing campaigns, and product descriptions that reflect La.BOTANICA's grounded and sage tone.
• Use AI tools to streamline content creation and ensure high-quality, consistent messaging.
• Social Media Management:
• Create, schedule, and manage content across social media platforms, ensuring alignment with the brand’s voice and values.
• Plan and execute paid advertising campaigns on platforms like Facebook, Instagram, and Google Ads to drive traffic, engagement, and sales.
• Email Marketing:
• Design, implement, and optimize email campaigns using Klaviyo, focusing on segmentation, automation, and performance tracking.
• Use AI insights to personalize content and boost engagement.
• Marketing Calendar Management:
• Organize and maintain La.BOTANICA’s marketing calendar to ensure cohesive execution of campaigns, promotions, and product features.
• Coordinate cross-functional initiatives using tools like Monday.com for seamless project management.
• AI Integration:
• Identify and leverage AI tools to enhance marketing workflows, such as content generation, analytics, and audience targeting.
• Stay up-to-date on emerging AI trends to incorporate innovative strategies into marketing efforts.
• Analytics & Reporting:
• Monitor and analyze the performance of marketing campaigns using AI tools and analytics platforms.
• Provide actionable insights to improve ROI and overall marketing effectiveness.
• Collaboration:
• Work closely with other team members to ensure alignment across all marketing channels and platforms.
• Communicate effectively with internal and external stakeholders to execute campaigns smoothly.

Qualifications:

• Experience:
• 2+ years in digital marketing, including social media management and advertising campaigns.
• Proven experience with AI tools in marketing workflows.
• Tools Proficiency:
• Klaviyo, Shopify, Monday.com (or similar platforms).
• Social media platforms (Facebook, Instagram, TikTok) and ad management tools.
• AI-driven tools like ChatGPT, Jasper, or MidJourney, and analytics platforms like Google Analytics.
• Skills:
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently as well as collaborate with a team.
• Exceptional writing and editing abilities.
• Creativity and strategic thinking for campaign development.
• Alignment:
• Passion for plant-based wellness, herbalism, and inclusive beauty.
• Interest in integrating technology and creativity to achieve impactful results.

Preferred Skills:

• Basic graphic design skills using Canva or Adobe Creative Suite.
• Knowledge of SEO principles and content optimization.
• Familiarity with holistic and spiritually aligned marketing approaches.

Compensation & Benefits:

• Competitive hourly rate based on experience.
• Flexible, remote work schedule.
• Opportunity to contribute to a mission-driven brand shaping the future of beauty and wellness.

Job Type: Part-time

Pay: $20.00 - $33.00 per hour

Expected hours: 5 – 8 per week

Schedule:

• Day shift

Work Location: Hybrid remote in Long Beach, CA 90814