Marketing Associate

Full Time • Washington, DC, United States of America

55,000 - 63,000 (Yearly) Added 3 hours, 9 minutes ago

Summary

LOCATION

Washington, DC (Hybrid)

QUALIFICATIONS

Bachelor's degree and 3 years of experience in communications, marketing, advertising, or a related creative field; exceptional writing and editing skills; proficiency in Microsoft Office; familiarity with Drupal CMS and digital asset management systems is preferred.

RESPONSIBILITIES

Generate attention for the Trust and its programs, create written content across various formats, advance messaging and collaborations, maintain a consistent brand voice, promote Trust programs, liaise with historic sites, contribute to the membership magazine, and evaluate outreach efforts.

INDUSTRY

Nonprofit / Historic Preservation

SHORT DESCRIPTION

The American Battlefield Trust seeks a Marketing Associate to enhance awareness of its mission and programs through various outreach strategies, encouraging public engagement with American history as the nation approaches its 250th anniversary.

Position Summary

The American Battlefield Trust, the nation’s premier historic land preservation nonprofit, seeks a Marketing Associate to build awareness of the Trust, its mission, programs and impact. Using earned, owned and paid media, strategic partnerships, advantageous placements and other innovative outreach avenues, you will introduce potential advocates and funders to our cause: saving hallowed ground and helping more Americans appreciate the ongoing resonance of our nation’s history. As we mark the 250th anniversary of the Revolutionary War and our nation’s founding, you will encourage Americans to experience the power of place by visiting battlefields and historic sites. Please note: the creative functions of this role are outside our social media footprint.

Location: Washington, DC (Hybrid)
Reports To: Director of Communications
Job Classification: Full-Time; Exempt
Salary Range: $55,000 - $63,000 annual starting salary
Benefits: vacation, sick leave, paid holidays, 403(b) retirement plan, employer-paid health, dental and vision insurance, employer-paid life and AD&D insurance, employer-paid disability insurance, paid parental leave, FSA, onsite gym at Washington, DC office

Major Duties and Responsibilities

Proactively generate attention for the Trust, its programs and initiatives

Write and edit emails, columns and articles, brochures, leaflets and leave-behinds about Trust activities for a variety of audiences, outlets and formats

Advance messaging that defines the Trust brand and builds relationships with partner organizations to help us expand reach and impact

Conceptualize and create display advertising and graphic content with internal teams and outside contractors. Maintain external advertising calendar, making timely and meaningful updates in worthwhile outlets

Ensure appropriate and consistent use of Trust brand and voice in collateral, as well as accuracy of programmatic information and metrics

Evaluate and pursue brand-building opportunities, including advertising, sponsorships and content marketing

Promote Trust programs that touch communities far from battlefields, like our History Field Trip Grant Program and American Revolution Experience traveling exhibit.

Liase with battlefields, historic sites and museums to highlight the “power of place” and encourage visitation to meaningfully marking the nation’s 250th anniversary

Contribute to writing and production of Hallowed Ground, our award-winning membership magazine

Quantify efficacy of outreach efforts and refine techniques to maximize impact

Required Knowledge, Skills and Experience

Bachelor’s degree and 3 years of experience in communications, marketing, advertising or other relevant creative field

Keen interest in American history and a flair for good storytelling

Exceptional writing abilities, including mastery of marrying tone and medium, coupled with proficiency in editing for grammar, clarity and succinctness

Demonstrated ability to balance multiple priorities and meet firm deadlines

An eye for good design – ideally paired with experience in graphic design and visual storytelling platforms; photography skills an added bonus

Excellent organizational skills and attention to detail, coupled with a results-oriented and problem-solving mindset

Familiarity with principles of cause and/or destination marketing

Proficiency in Microsoft Office suite required; experience with Drupal CMS and digital asset management systems highly valued

To apply for the position, please send resume, cover letter, salary requirements, and references to policyresumes@battlefields.org, referencing Communications in your subject line. No calls, please.

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