Marketing Automation & Data Strategist

Full Time • West Des Moines, IA, United States of America

106,082 - 134,323 (Yearly) Added 1 month, 1 week ago

Summary

LOCATION

Remote with some travel to office locations and/or conferences as required.

QUALIFICATIONS

Bachelor's Degree in Marketing, Computer Science, Engineering, Data Analytics, or related field; 5-7 years of experience in email marketing and Salesforce Marketing Cloud; strong knowledge of marketing technologies and campaign management; experience in the insurance industry is preferred.

RESPONSIBILITIES

Lead the design and delivery of marketing automation solutions using Salesforce Marketing Cloud; optimize campaign delivery and track results; collaborate with various stakeholders to enhance integration and drive marketing performance; manage analytics and reporting to evaluate campaign effectiveness.

INDUSTRY

Financial Services, specifically Insurance

SHORT DESCRIPTION

Seeking a digital marketing expert to lead the Marketing team's automation efforts, optimize campaign processes, and enhance customer experience through strategic solutions and analytics.

Overview: Lead and implement strategic solutions for the Marketing team using digital marketing automation platforms. Serve as a subject matter expert (SME) within the digital marketing team by optimizing and managing campaign delivery to enhance customer experience. Continuously improve processes and programs while ensuring data integrity through analytics. Plan, collaborate and leverage new technologies and best practices to maintain a competitive advantage. Responsibilities: • Serve as thought leader within the team that is responsible for designing, developing and delivering marketing automation solutions using full functionality of Salesforce Marketing Cloud (SFMC) platform.

Serve as SME in SFMC by advising, guiding and supporting Marketing team.
Collaborate with customer relationship management (CRM) platform subject matter expert to enhance integration with marketing automation system on current and future marketing/sales operation needs.
Enable campaign tracking, single-source production reporting, marketing campaign results reporting return on investment (ROI) and performance measurement dashboards associated with managed programs and marketing tactics through metrics.
Understand and utilize basic query language (SQL) for query development, data management and optimization.
Engage with business stakeholders to understand Marketing Cloud initiatives, goals and business requirements to deliver high-quality technical solutions while managing relationships with external technology partners and consultants.
Evaluate new technologies and trends, recommend and champion improvements to existing strategies, systems, and processes to optimize and scale marketing performance.
Own high-level analytics/reporting for each distribution channel showcasing campaign effectiveness, performance, engagement, ROI and CRM health.
Collaborate cross-functionally with leaders from internal divisions and functions to execute campaigns in the most effective and cost-efficient manner.
Incorporate industry experience and develop point of view based on SFMC solutions.
Drive and reinforce commitment to high standards, ethics and adherence with company and regulatory requirements.
Provide leadership and oversight for ongoing management of existing marketing automation platforms/solutions including troubleshooting and resolving bugs and issues within Marketing Cloud platform.
Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity).
As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.
Participate in other initiatives and/or projects as necessary. Qualifications:

Bachelor's Degree in Marketing, Computer Science, Engineering, Data Analytics or related field Preferred
5-7 years' email marketing experience Preferred
5-7 years' experience using Salesforce Marketing Cloud including hands-on experience Preferred
Experience in campaign management, digital marketing or marketing automation Preferred
Experience in enterprise level Email Service Providers (ESPs) (i.e. Eloqua, Adobe Marketing Cloud, Marketo) Preferred
Experience or proven knowledge of the Insurance industry Preferred
Working knowledge in AMPscript, SFMC Implementation of Server-Side JavaScript (SSJS), HTML/CSS within the scope of creating email, SFMC's tools to edit/create Salesforce Records, Journey Builder and Automation studio and their respective activity types, Mobile Studio and use in Journey Builder, Advertising Studio, and Contact Builder and the Marketing Cloud Data Model
Proven ability to extract meaning from data and use it to optimize marketing approach, improve processes and enable scale
Strong knowledge of relevant marketing and sales technology applications
Basic knowledge of Marketing Cloud Connect and marketing components/objects in Salesforce and SQL
Proficient knowledge of marketing strategy and execution tactics
Strong knowledge in data analysis and insight development and specific expertise in analyzing and reporting on marketing data sets to drive action and optimization
Demonstrated ability to take initiative, prioritize, manage and complete multiple tasks simultaneously to meet project expectations and deadlines
Creativity, ingenuity and proven project management skills
Strong organizational and problem-solving skills, with excellent follow-through
Salesforce Marketing Cloud Email Specialist Certification Preferred
Salesforce Marketing Cloud Email Admin Certification Preferred
Some travel to office locations and/or conferences may be required.

Suitability Requirements:

Criminal background check required.
FINRA regulations require fingerprinting for this position; if we are holding securities licenses, a credit check will also be required.

Company Information: •Sammons Financial Group offers a competitive benefit package that includes: Health, Dental, Vision, Company Paid Retirement, PTO and Holiday Pay.

Our Employee Stock Ownership Plan (ESOP) is a 100% company-funded retirement plan, so you can save for retirement without contributing a penny of your own paycheck.
Healthy balance between work and personal lives. Friday afternoons off all year long, competitive PTO, and generous number of paid holidays.
Our incentive program for defined goals subject to eligibility and performance. Monetary rewards are based on individual and/or overall company performance.
Colleagues who support one another, model our core values, and drive our healthy, high-performing culture. Work Authorization/Sponsorship: At this time, we’re not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.)

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