Marketing Automation Manager

Job Description – Marketing Automation Manager

The Marketing Automation Manager is a key member of the Global Marketing Operations Team. As the marketing automation lead you will further develop the creation, execution, and optimization of automated marketing programs to help generate marketing qualified leads and sales pipeline.

As an Adobe Marketo Certified Expert, globally you will be responsible for advancing our marketing automation platform capabilities. By collaborating and supporting the Demand Generation, Partner Marketing, Content & Communications and Product Marketing teams, you will further plan and build programs. In addition, you will also collaborate and work with the Digital Marketing Manager on joint website/Marketo projects, requirements and technical integrations.

This role reports to the Director of Marketing Operations. As the Manager, you will also have supervisory responsibility for a Marketing Automation Assistant. The Marketing Automation Assistant will perform specific tasks and duties under your guidance and instruction.

Primary Responsibilities

This role is equal parts strategy and execution with responsibilities falling into three major areas: Strategy, Operational Excellence, and Reporting.

Strategy

• Develops, designs, executes and improve the Marketo roadmap.
• Owns the Marketo end-to-end workflow process.
• Supervises training programs, builds, and executes landing pages, email and related marketing programs.
• Monitors, recommends and advises stakeholders about adjustments required to the Lead Scoring Model.
• Develops Marketo metrics and monitors outcomes.
• Stays aware of big ideas and innovations driving the marketing automation industry and the marketing function.

Operational Excellence

• Manages and owns the Instance of Marketo as the technology administrator, leveraging its functionality to improve campaign execution and results.
• Maintains the health and wellbeing of the Instance, including the management and maintenance of data.
• Oversees access and management governance.
• Oversees the creation, documentation and distribution of formal marketing automation processes.
• Keeps abreast of new technologies and identifies gaps where we can make improvements and advances to our marketing automation strategy.
• Works with external vendors and agencies to help execute our marketing automation strategy.
• Responsible for planning, implementing, and sharing best practices in marketing automation.

Reporting

• Monitors, evaluates, and analyzes KPIs with performance dashboards and reports.
• Constructs and executes test and learn programs to assess digital campaign effectiveness.

Collaboration

• Works cross-functionally across Loftware to ensure marketing automation, governance and best practices are leveraged.
• Collaborates with the Marketing to deliver marketing automation solutions and database management expertise.

Required Skills and Experience:

• 5+ years of relevant work experience within Marketing Automation
• Familiarity with MarTech tools such as Saleforce, ZoomInfo, Ringlead, LeanData, 6Sense, Drift and similar platforms (strongly preferred).
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong written and verbal communication skills with a detail-oriented mindset.
• Ability to work independently and as part of a collaborative team.
• Adobe Marketo Certified Expert (MCE) strongly preferred.

Who we are

Loftware’s end-to-end cloud-based labeling platform helps businesses of all sizes manage labeling across their operations and supply chain; our solutions are used to print over 51 billion labels every year. Offering the industry’s most comprehensive digital platform, with SaaS, cloud-based and on-premise solutions, Loftware redefines how enterprises create, manage and print complex labeling and packaging artwork and scale across their operations.

Loftware solutions integrate with SAP®, Oracle®, and other enterprise applications to produce mission-critical barcode labels, documents, RFID smart tags and packaging artwork. Our combined platform – whether for labeling, artwork management or both – enables customers to uniquely meet regulatory mandates, mitigate risk, reduce complexity, ensure traceability, improve time to market and optimize costs as they meet customer-specific, brand, regional and regulatory requirements with unprecedented speed and agility. Loftware is a multinational corporation with entities in the US, Slovenia, the UK, Germany, Singapore and China.

We win with inclusion

At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

Why join us?

Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities.

• Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table.
• We use the power of the global team.
• We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development.

#Makeyourmark with Loftware and apply today!

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)