Marketing Automation Specialist

Full Time • Carbondale, IL, United States of America

74,505 - 115,481 (Yearly) Added 1 month, 1 week ago

Summary

LOCATION

Carbondale, IL

QUALIFICATIONS

B.A. in Marketing, Business, or related technical field; Marketing Cloud Email Specialist Certification required within 6 months of hire; 2+ years of experience in email marketing, preferably with Marketing Cloud; strong knowledge of email, SMS/MMS regulations, and excellent communication skills.

RESPONSIBILITIES

Create and manage email and SMS marketing campaigns, optimize performance, collaborate with internal teams, oversee data management, and generate reports to track KPI related to campaigns.

INDUSTRY

Healthcare Marketing

SHORT DESCRIPTION

Manage targeted email and SMS marketing campaigns aimed at meeting organizational objectives, while ensuring compliance and optimizing engagement and conversion rates.

Current SIH employees need to apply for positions through our internal job portal. Log in to Workday to apply through the Jobs Hub.

Location: Carbondale, IL
Shift: Day
Time Type: Full Time
Facility/Clinic Name: System Office

Position Summary

Responsible for creating and managing end-to-end email and SMS process for targeted marketing campaigns

Education

B.A. in Marketing, Business or related technical field

Licenses and Certification

Marketing Cloud Email Specialist Certification secured within 6 months of hire required.

Experience and Skills

Experience with email and SMS campaign planning and execution, including HTML modification and audience segmentation.
Experience with enterprise marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, Eloqua, Pardot etc.
Experience in performance marketing/lead generation industry
Knowledge of email, push notifications and SMS/MMS including channel regulations; thorough knowledge of CAN SPAM Act.
Excellent written and verbal communication skills. Creative thinker with strong attention to detail and a passion for crafting compelling content.
2+years of experience in email marketing, with a focus on Marketing Cloud preferred.

Role Specific Responsibilities

Email and SMS Campaign Strategy, Execution and Optimization
Understand SIH organizational objectives and ensure that all email and SMS efforts are aligned to meet those objectives.
Collaborate with internal teams and operational stakeholders, both technical and non-technical audiences, communicating in a timely fashion.
Work with cross-functional teams to design, build and execute email and SMS marketing campaigns—with specific attention to automated communication flows and actionable trigger points to drive patient conversions.
Monitor and optimize Email and SMS campaign performance, ensuring deliverability and optimal engagement rates.
Track conversion rates and related revenue from campaigns.

CRM Data Management

In concert with SIH ITS, oversee synchronization between Marketing Cloud and other systems, (e.g. EHR, CRM, analytics, etc.)
Pull, clean, update and optimize database contact records/lists in CRMs and in other systems.
Ensure data quality, cleanliness, and compliance with data protection regulations.
Troubleshoot and resolve data-related issues.

Reporting and Analytics

Develop and maintain native reports and functions to track KPI related to outbound campaigns.
Analyze campaign results, develop benchmarks, and create and share regular performance reports.
Analyze IP reputation and sender domain scores.

Compensation (Commensurate with experience):

$74,505.60 - $115,481.60

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