Marketing Automation Specialist

SUMMARY:

National Heritage Academies is seeking a detail-oriented Marketing Automation Specialist with 2-3 years of experience to manage end-to-end marketing campaigns in Marketo and, potentially, Microsoft Dynamics. This role focuses on building, executing, and optimizing automated marketing programs, including emails, nurturing campaigns, and landing pages. While content and design creation are handled by other teams, you’ll collaborate closely with them to align on campaign strategy.

COMPANY INFORMATION:

National Heritage Academies (NHA) partners with communities to build and operate public charter schools. Founded in 1995, today NHA serves over 100 schools in nine states, with more than 65,000 students in kindergarten through 12th grade. Our schools are designed to eliminate the achievement gap and provide school choice to families so their children are prepared for success in college, career, and life. A majority of our schools consistently outperform their local district on the state test. According to the Center for Research on Education Outcomes at Stanford University, NHA is a leading performer among charter schools and management organizations, outperforming both conventional district schools and other charter school operators. In addition, according to our employee survey, over 90% of respondents agree that the work they do is meaningful to them. Join our team.

DUTIES AND RESPONSIBILITIES:

• Execute marketing automation programs, from initial setup to deployment and reporting, ensuring accurate audience segmentation and message delivery.
• Create and maintain segmentation strategies and use Velocity scripts for dynamic content personalization.
• Track and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Collaborate with content and design teams to ensure campaigns support broader marketing goals.
Devise and execute A/B tests, record results, and advise on improvements.

QUALIFICATIONS:

• Proficiency in Marketo, with experience in segmentation and Velocity scripting; familiarity with Microsoft Dynamics is a plus.
• Knowledge of using Knak to build emails is a plus.
• Strong analytical skills with experience in reporting and optimizing campaign performance.
• Exceptional attention to detail in campaign setup, testing, and execution.
Bachelor's Degree in marketing preferred.

This is an in-person position at our NHA Service Center located at 3850 Broadmoor Ave., Grand Rapids, MI.

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National Heritage Academies is an equal opportunity employer.