Marketing Campaign Specialist, Senior - Member Acquisition

Your Role

The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior - Member Acquisition. The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. The Marketing Campaign Specialist, Senior - Member Acquisition will report to the Premier Accounts Marketing Manager and will work closely with our Marketing Strategy team located throughout California.

Your Work

In this role, you will:

• Enhance the open enrollment experience with digital tools – Work with digital strategy and other marketing strategists to enhance the open enrollment digital experience. This includes maintaining and updating client websites and ensuring that digital content is kept current and aligned with brand standards and market trends.
• Write consumer-friendly digital content to help members better understand their Blue Shield health coverage – Skilled at crafting compelling headlines, body copy and calls to actions for websites and emails. In addition, should be skilled at writing other communications such as power point presentations, flyers and more.
• Support client-specific member (B2B2C) communications for Blue Shield’s largest employer groups – Support the development and execution of marketing strategies and communications that resonate with members and prospects to drive membership growth. Be knowledgeable of large groups’ product offering and collaborate with other Marketing leads to deliver best in class communications that focuses on the consumer.
• Execute upon end-to-end strategy and development of client-specific member marketing acquisition campaigns – Manage multiple campaigns and projects simultaneously by deadline and on budget. This may include writing creative briefs, submitting JIRA tickets, developing email campaigns, and more.
• Partner with internal and external audiences – This includes partnering with Account Management, legal, creative teams, etc. to strategize, plan, and ensure execution of a variety of marketing campaigns and programs to meet business and membership growth goals.
• Leverage data to optimize campaigns and recommend metrics – Pull campaign metrics to show the success and effectiveness of email campaigns and report campaign progress against goals and relevant marketing metrics to management.

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience
• Requires at least 5 years of prior relevant experience in digital marketing (websites, email, social, etc.)
• Requires experience with project management and organizational skills with attention to details
• Health insurance experience strongly preferred
• Experience with copywriting with an agency or brand strongly preferred
• Experience with MS Office (Excel, PowerPoint, and Word) and other tools (Jira, Workfront) strongly preferred
• Experience with HTML and video editing a plus
• Ability to collaborate with cross-functional teams, such as creative and marketing, account managers, and external partners
• Ability to leverage data to optimize campaigns and recommend KPIs (key performance indicators) to meet goals, objectives, and reports to management

Pay Range:

The pay range for this role is: $ 89100.00 to $ 133650.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

ABOUT THE TEAM
Blue Shield of California’s mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.

Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California’s top companies in volunteering and giving. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest . We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human . We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes.
• Courageous . We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.