Marketing & Communications Coordinator

SUMMARY

We’re seeking a motivated, creative Marketing Coordinator to join our team. This role is designed for a creative storyteller passionate about brand engagement and saving dogs in need. Your duties will include a wide range of activities, from content creation and social media management to storytelling. The ideal candidate will have a strong marketing background, impeccable organization skills, excellent communication skills, strong writing and storytelling skills, and the ability to work collaboratively in a fast-paced environment.

This is a full-time position based in Los Angeles, CA.

About You:

• You are creative and full of ideas, whether brainstorming social media content, marketing materials, campaign strategies, or graphic design assets. You have an eye for photography, know good branding, and can easily whip out unique, engaging content.
• You know the power of storytelling and understand precisely how to embrace a brand voice and leverage social media to engage an audience.
• You are organized and keep things in place, so it’s easily accessible and managed. You are efficient and manage your time like a pro, keeping yourself on schedule so you never miss a deadline and double-checking to verify nothing falls through the cracks.
• If something needs to be done, you hop in to get the job done or have a solution or recommendation on how to execute. You take initiative.
• You are detail-oriented. You notice that extra period, the eye boogie that needs to be photoshopped, the grammar errors, and the brightness in the image that needs to be adjusted. You go the extra mile because you know the details matter.
• You are curious. If you don’t know how to do something, you will do your best to figure it out. You love learning new things, whether social media-related or a new skill. You’re also not afraid to seek out support when needed.
• You’re collaborative, easy to work with, and shine in a supportive work environment. You enjoy working with people who do their best to do whatever it takes to accomplish the organization's shared mission.
• You’re quick on your feet and able to adapt to new environments and shifting priorities, maintaining a positive attitude.
• You recognize that social media doesn’t sleep and find clever and strategic ways to engage our audience at peak hours.

About Our Team:

We are a dedicated community of dog lovers working to reduce euthanasia in local shelters and increase awareness of rescue dogs being wonderful pets. We are ambitious with our goals, and we are always looking for better ways to serve our community. In rescue, adaptability is key, change is inevitable, and a love for the dogs is crucial. Our work is fast-paced and ever-evolving. Wags & Walks is always inspired and motivated to explore how we can improve our practices for our pups, programs, and people. We have fun, but we work hard.

Duties & Responsibilities

MARKETING

• Brainstorm creative concepts and ideas for building awareness, helping dogs get adopted, and promoting Wags & Walks programs
• Maintain a thorough understanding of Wags & Walks brand and storytelling guidelines
• Work collaboratively with the Head of Marketing to ensure social content is aligned with brand aesthetics, brand strategy, and brand identity
• Join all relevant meetings and calls for marketing and promo needs
• Make changes/revisions to the website and copy as needed to ensure it stays up-to-date
• Master the Wags tone of voice and write compelling copy for use across key fundraising campaigns, partnerships, and programs
• Help create weekly e-newsletters, summarizing opportunities to get involved or support Wags & Walks
• Assist with designing and developing marketing materials for events, campaigns, and brand assets using Canva and Adobe Creative Suite
• Ensure consistency of brand messaging across all digital channels

SOCIAL MEDIA

• Manage and maintain a yearly content calendar, helping to generate new ideas
• Create compelling and engaging content for social media channels
• Oversee the scheduling of posts for Instagram/Facebook
• Ensure the team meets deadlines to post as planned
• Maintain the Social Media Schedule, Content Tracker, and Digital Assets
• Help ensure photo and video content from fosters is up-to-date and accurate, questionnaires are filled out, and bios are completed in a timely manner
• Oversee the organization and maintenance of our digital content archive
• Maintain the Available Dogs page on the website, ensuring it is updated and all adoptable dogs are represented.
• Help ensure photo playdates are coordinated as needed to obtain the content necessary for promotion
• Craft captions for all social media posts
• Help oversee the Facebook account with the goal of building engagement on that account
• Help oversee the Tiktok account with the goal of increasing our posts, building engagement, and increasing our following on that platform
• Create Storytelling Reels/TikToks for promotion (e.g., medical, fundraising campaigns, harder-to-adopt dogs)
• Create other content for social media that aligns with the overall storytelling strategies of the organization
• Support fundraising campaigns via content creation, direct outreach, or as needed
• Lead the training and onboarding of volunteers and staff to assist with content gathering and capturing for events, Wags Club, intakes, etc.

PARTNERSHIPS

• Assist Head of Marketing and Development team to help maintain influencer relations, leading tours of the Adoption Center as needed to get influencers involved
• Join shelter trips, intake days, and events as needed to assist in content-gathering
• Work alongside leadership team to assist with partnership relations that include marketing or promo components
• Collaborate with the team to ensure all necessary partner marketing materials are obtained, promoted, and successfully integrated into campaigns
• Help with content creation needed for partnerships and ensure all partnership agreements are executed fully

Job Type: Full-time

Pay: $22.00 - $25.00 per hour

Expected hours: No more than 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Weekends as needed

Application Question(s):

• How many years of experience do you have actively managing a business or larger personal social media account?

Experience:

• Marketing: 3 years (Preferred)

Work Location: In person