GARDEN CITY REALTY

Marketing Communications Coordinator

Full Time • Murrells Inlet, SC, United States of America

37,400 - 55,000 (Yearly) Added 2 days, 9 hours ago

Summary

LOCATION

Garden City, SC

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, or related field; relevant work experience in marketing, communications, or real estate; intermediate graphic design experience preferred; knowledge of Adobe Creative Suite and social media platforms required.

RESPONSIBILITIES

Oversee in-house marketing team, manage daily operations, guide team objectives, create marketing materials, manage digital campaigns, handle social media, coordinate property promotions, and prepare progress reports.

INDUSTRY

Real Estate

SHORT DESCRIPTION

The Marketing Communications Coordinator leads the marketing team at Garden City Realty, ensuring high-quality marketing materials and effective real estate promotions while supporting agents' marketing efforts.

GARDEN CITY REALTY

MARKETING COMMUNICATIONS COORDINATOR

MISSION & VISION

Our Mission is to provide hospitality and service that makes the Grand Strand home.

Our Vision is to create and innovate for the success of the company, its employees, clients, and colleagues.

Position Summary

The primary responsibility of this role is to oversee the in-house marketing team. This includes efficiently managing daily operations, proactively addressing challenges, and resolving concerns confidently, all while ensuring that deadlines are consistently met per company policies and guidelines. As the marketing team leader, you will guide the team in achieving set objectives, effectively managing budgets and schedules, and rigorously assessing staff performance to produce high-quality, error-free marketing materials that uphold our company's reputation. Additionally, you will prepare comprehensive progress reports, maintain clear communication with real estate agents and Garden City Realty staff, and skillfully resolve any issues.

The Marketing Communications Coordinator also supports the real estate department and its agent's marketing efforts for real estate listings. Responsibilities include creating and maintaining marketing materials and mailing lists, coordinating property promotions, and managing digital marketing campaigns.

Key Supervisor Responsibilities:

Supervision: Effectively communicate organizational needs to management, oversee employee performance, provide guidance and support, identify development needs, and foster a mutually beneficial relationship between staff and the organization to ensure success for both.
Educator: Educate employees and team members when they are new, when you join a new team, when processes change, and when discussing performance expectations. This also applies during meetings, while sharing policies or documents, and in cross-training opportunities.
Sponsor: As a sponsor, you assume your employees have the necessary skills for their roles and help them showcase their talents. You also support their career development, even if it means moving to a position outside your team.
Coach: When you coach an employee, you are explaining, encouraging, planning, correcting, or checking in with them.
Counsel: When an employee's issues impact performance, counseling aims to prevent disciplinary actions. The employee must address the problem, while you provide positive, supportive encouragement.
Director: When performance issues persist despite education and coaching, it's essential to guide the employee. Clearly outline their options and the consequences, staying calm and serious. Document everything discussed during the meeting.

Key Marketing Communications Responsibilities:

Collaboration: Work with sales agents and the marketing team to develop targeted marketing strategies while overseeing the production of campaigns, materials, and advertisements.
Social Media: Manage the agents' social media accounts, including Facebook, LinkedIn, and Twitter, using management tools to enhance engagement.
Email Marketing: Prepare e-blasts and e-news campaigns, and maintain the marketing image library, for real estate agents and the sales department.
Deliverables: Work with the marketing team to develop marketing materials for the real estate agents.
Events: Participate in sales-related events both at the office and off-site.
Collateral: Regularly update and refresh all sales collateral to ensure a customer-centric approach.
Presentations: Assist in preparing listing presentations and input data into the CMS system. Coordinate the CMS program and generate monthly reports as needed.
Inventory: Keep general files organized and review MLS listings to ensure deliverables reflect the latest price changes and statuses while adhering to MLS operational procedures.
Branding: Streamline company materials and campaigns to deliver a consistent and clear message across all platforms.
Mailing Lists: Support the management of real estate mailing lists to ensure effective delivery, foster connections, keep subscribers informed, and reduce unnecessary spending.
Real Estate Trends: Stay updated on current trends in real estate advertising, market conditions, and inventory levels to inform strategic planning.
Reporting: Develop, implement, and track various marketing initiatives, including email campaigns, social media efforts, digital campaigns, and provide reports to senior staff.
Meetings: Attend regular sales and marketing meetings and schedule one-on-one meetings with real estate agents as needed.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field
Relevant work experience in marketing, communications, or real estate
Intermediate graphic design experience preferred
Excellent written and oral communication, interpersonal, and project management skills, as well as organizational and time management skills
Knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop) required
Knowledge of Google Drive (docs, sheets, slides) required
Basic familiarity with Microsoft Word, Outlook, and Excel
Experience working with social media platforms (LinkedIn, Facebook, Twitter) required
Strong attention to detail and accuracy.
Ability to think critically and solve complex problems using data-driven approaches

EXPECTED HOURS OF WORK

The typical workweek for this full-time position is Monday through Friday. However, the successful applicant must be available to work Saturday and/or Sunday if necessary.

DISCLAIMER

Please note: The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee as necessitated by business demands. This job description does not constitute a contract of employment or otherwise limit employment-at-will rights at any time.

Garden City Realty / Garden City Services provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Garden City Realty / Garden City Services complies with applicable state and local laws governing nondiscrimination in employment.

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