Marketing Communications Manager

Position Overview

Sullenberger Aviation Museum (SAM), with a mission to inspire, educate, and elevate the next generation to pursue careers in STEM, aerospace, and aviation, while inviting visitors to explore the vast contributions of aviation on our economy and culture, has partnered with the Charlotte-Douglas International (CLT) Airport to develop a new museum.

SAM is now seeking a Marketing Communications Manager at this exciting time of growth and opportunity. The museum’s next marketing and communications leader will drive the vision, creativity, and technical skills to advance the museum’s communications area with a focus on establishing and implementing effective communications systems that engage the public and various target markets (parents, aviation enthusiasts, educators, etc.) to generate high visibility and reach ambitious earned revenue goals to create long term sustainability and visibility. This position requires being technically capable with marketing assets for audience development – especially electronic media (website, e-newsletter and social media); and being ‘a real doer’ – a highly organized communications professional capable of managing multiple concurrent communications projects and campaigns; and capable of building a top-tier communications operation.

The Marketing Communications Manager will help promote the museum’s highest priorities and immediate needs – including development campaigns and various key marketing initiatives while also promoting the museum’s visitor experience, educational programs, special events and announcements. This position will help plan, monitor, manage, execute and report on a variety of tasks and efforts while handling a broad range of marketing initiatives; and with a creative mindset, assist in the development of marketing materials, composing press releases, managing posts to online calendars, creating e-blasts, working with internal and external partners to manage our website, social media presence, and digital marketing.

The Marketing Communications Manager will serve as an active and collaborative member of the Advancement team, providing innovative, visionary, and strategic marketing management, todevelop and execute various initiatives within the marketing communications strategy/plan to meet annual stated objectives within the following areas:

Key Responsibilities

Marketing & Advertising

• Lead the development, implementation, and execution of strategic branding and marketing plans to maximize visibility and engagement.
• Oversee the marketing budget and manage vendor relationships for marketing and media needs.
• Secure earned media coverage across general and specialized outlets, such as local news, travel, and aviation-focused publications.
• Administer the museum’s website, email marketing campaigns, and social media platforms, ensuring content is current, engaging, and aligned with the museum’s mission.

Campaign & Revenue Support

• Collaborate with the Advancement team to support fundraising and revenue goals through strategic marketing initiatives.
• Develop campaigns to promote admissions, memberships, educational programs, special events, and corporate partnerships.

Community & Business Partnerships

• Build and maintain relationships with community organizations, media outlets, and tourism partners.
• Establish innovative trade partnerships to expand marketing opportunities (e.g., radio, print, outdoor, and digital media).

Content Creation & Management

• Develop engaging marketing materials, including annual reports, invitations, rack cards, and digital ads.
• Oversee the creation of multimedia content, including photoshoots, donor stories, and staff/volunteer profiles.
• Maintain the museum’s branding guidelines, ensuring a cohesive and consistent identity across all platforms.
• Manage the museum’s website, ensuring a user-friendly experience and regular updates to promote events, programs, and initiatives.

Social Media & Digital Marketing

• Supervise the museum’s social media presence, aligning content with marketing plans and brand guidelines.
• Leverage analytics tools (Google Analytics, Facebook Insights, etc.) to evaluate and refine digital marketing efforts.

Communications & Public Relations

• Act as the museum’s media liaison, drafting press releases and coordinating media appearances.
• Track and report media coverage to enhance visibility and inform future campaigns.
• Develop and coordinate effective strategic communications with both internal stakeholders (staff, volunteers, board) and external stakeholders (donors, partners, members, etc.).

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (nonprofit experience a plus).
• At least five years of professional experience in marketing, including project management and strategic planning.
• Exceptional written and oral communication skills, with a proven ability to craft compelling narratives and engage diverse audiences.
• Demonstrated success in creating and managing marketing plans, budgets, and performance metrics.
• Proficiency in digital marketing tools, social media platforms, and analytics software.
• Creative and innovative, with strong problem-solving skills and attention to detail.
• Proficiency in Canva, WordPress, Adobe Creative Suite, Microsoft Office, and Teams.
• Flexible and adaptable, thriving in a fast-paced and dynamic environment.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Flexible schedule
• Life insurance
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Charlotte, NC 28208: Relocate before starting work (Required)

Work Location: In person