Marketing Communications Manager

Full Time • Eatontown, NJ, United States of America

90,000 - 95,000 (Yearly) Added 3 days, 9 hours ago

Summary

LOCATION

East Region (specific location not provided)

QUALIFICATIONS

5+ years of marketing experience, strong project management and time management skills, excellent communication and relationship-building skills, collaborative team player, flexible and adaptable approach toward change.

RESPONSIBILITIES

Manage local marketing strategies and integrated marketing plans, develop relationships with stakeholders, execute go-to-market and advertising plans, create sponsorship programs, lead event marketing efforts, manage local budgets, and coordinate local content for social media and PR.

INDUSTRY

Marketing and Business Development

SHORT DESCRIPTION

The Marketing Manager for the East Region will drive local marketing initiatives, lead execution of integrated marketing plans, and build key relationships to support growth and brand development.

Job Overview:

The Marketing Manager for the East Region will be the go-to-person for orchestrating local go-to-market plans, leading execution on the integrated marketing plan and building relationships with key stakeholders across the East. The manager will collaborate closely with the Director of Marketing and the business development team to drive alignment between the sales and the marketing teams and in partnership with the lead generation team, deliver engagement to drive growth. This role will lead all local pursuit and client event planning and execution for their markets. It is a pivotal role to drive brand and growth marketing and have a lasting impact across the East Region.

Your Responsibilities:

Work with the Marketing Director, East Region, to manage integrated marketing for the local markets across the East, balancing the global marketing plan with local plans for events, advertising and pursuit plans

Develop relationships with key stakeholders in their markets including the business development team, operations and human resources; Integrating a variety of sales and marketing initiatives will be a key focus for this role and their relationship with the business development team will be vital to their success

Execute local go to market marketing plans tied to the pursuit sales plans for the markets, leading local execution and briefing the lead generation team for growth marketing campaigns including email campaigns and digital advertising

Develop a local sponsorship program for their markets, securing local industry sponsorship, events as well as local sponsorships as requested by the market to drive brand building

Book local advertising for their markets and manage their local advertising plan; brief the creative and content team for development of advertising to support their plan

Create local associate referral programs and promotions to drive associate referrals for business development including briefing for collateral for internal promotion; develop local online reputation program to drive online reviews for their market(s)

As needed in a given market, develop a marketing plan to support the ancillary service business(s) that includes a focus on internal marketing targeting operations and external marketing targeting clients and pursuits

Lead the process to secure local photography and content from their market(s) for the global social media accounts; identify PR worthy stories and content, responsible for coordinating subject matter experts for PR opportunities

Accountable for developing briefs in support of their local go-to-market plan

Partner with the Director of Marketing to create custom assets to drive targeted prospect engagement Including but not limited to sales-ready collateral i.e. talk tracks and custom landing pages as needed

Manage their local marketing budgets in partnership with the Director

Support the special events team with creative assets needed for L.E.A.D.S., Summits, associate appreciation events, etc. .

Support event specialist and marketing director with event strategy

Skills & Qualifications:

Ability to communicate effectively in both oral and written form

Excellent people and relationship-building skills and ability to successfully work with a wide range of personnel including office staff and all levels of management.

Strong project management and time management skills, ability to prioritize and work efficiently under pressure

Ability to coordinate events and drive results aligned with company growth and retention goals.

Collaborative attitude and team player

Exceptional interpersonal and organizational skills

Flexible and adaptable approach toward change

5+ years marketing experience

Compensation: $90,000 - $95,000/Annually

What We Offer:

As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, vision. In addition, you will be eligible for time off benefits, paid holidays and a 401k with company match.

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