Marketing Communications Manager, Communications And Public Affairs

Position Details

The Office of Communications and Public Affairs at the University of Tampa has an open position for a Marketing Communications Manager. This position plays a key role in the direct achievement of enrollment goals and assists in marketing campaigns related to the promotion of the University. It works primarily with the Office of Admissions and Office of Graduate and Continuing Studies and collaborates with other departments across the institution in support of Admissions’ needs and priorities. In addition to competencies in editing, writing, graphic design, digital content development, videography, branding, and publishing, the position requires skills in comprehensive marketing strategy, project management, vendor management, and staff supervision, as well as the ability to solve problems independently and make sound decisions on behalf of the University. Reporting directly to this position is the Digital Marketing Specialist. The Marketing Communications Manager reports directly to the Assistant Vice President of Communications and Public Affairs yet works closely with the Vice President of Enrollment Management and the Assistant Vice President/Director of the Office of Graduate and Continuing Studies.

Responsibilities

1. Serve as marketing lead and department liaison with the Office of Admissions and Office of Graduate and Continuing Studies. Plan, develop, and execute effective marketing campaigns used in the recruitment of prospective students and achievement of enrollment goals.

2. Support Admissions leadership in providing guidance in critical areas of strategic positioning, brand development and marketing efforts. In coordination with Admissions, set overarching strategy for marketing, brand and reputation efforts for the University as well as advises colleges and

units on best practices.

3. Assist with integrated marketing campaigns to elevate the University of Tampa’s reputation locally and nationally.

4. Provide leadership and support to staff associated with marketing and communications efforts within UTampa, ensuring alignment and collaboration between Communications and Public Affairs and colleges and internal departments.

5. Manage creation and implementation of annual and long-term University marketing campaigns and supporting marketing materials to support brand positioning and University goals.
6. Engage with faculty and staff across campus to ensure compliance with brand guidelines, graphic standards, web standards and marketing communications policies.

7. Manage Admissions marketing campaign design, including contract negotiations and vendor management, development of campaigns and messaging, hands-on production of ads for print and digital platforms, and assessment of outcomes.
8. Research, write, and edit text for print and online use. Responsible for editorial management and quality control of Admissions marketing communications.

9. Manage continuous growth of Admissions videos and photo collections. Work with vendors and staff, plan and manage video and photo shoots, and oversee video production.

10. Manage marketing for new academic programs, creating content for webpages, flyers, videos, advertisements, and social media.

11. Manage relationships with multiple vendors on behalf of Admissions, including media partners, designers, photographers, videographers, printers and consultants.
12. Manage the digital marketing specialist position, which focuses on video production, social media content creation, digital advertising, and other web projects. Oversee employee’s daily activities, projects, and progress.

13. Working closely with the online and digital communications manager, review Admissions-related web edits and provide content for Admissions and academic department webpages and social media.
14. Working closely with program directors, create publications and digital content as needed for other offices, including financial aid, career services, residence life and various academic departments.
15. Serve as editorial reviewer and publisher for UTampa’s annual online course catalog.
16. Serve on proofreading team for the UTampa alumni magazine.

17. Contribute to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures and backgrounds.

Qualifications

1. A bachelor’s degree in a relevant field, including communication, marketing, journalism, advertising and public relations, writing, or design. Master’s degree preferred.

2. Seven or more years of experience in a communications, marketing, publishing, or media role requiring strong skills in project management, content development, production management, writing, and editing, with additional experience in graphic design, social media marketing, videography,

and/or photography.

3. Strong writing and editing skills, including advanced knowledge of AP style.

4. Proficiency in the use of Adobe InDesign, Photoshop, and Illustrator; experience with Premiere Pro and After Effects a plus.

5. Skilled in project management, with the ability to handle multiple, complex projects simultaneously

6. Skilled in marketing management, including researching opportunities, identifying target audiences, and planning, launching and evaluating marketing strategies.

7. Experience with publication development, including researching, writing, editing, fact-checking, art directing and publishing.

8. Experience with print production. Ability to independently manage large print jobs with outside vendors.

9. Experience with video production and photography. Ability to plan and manage multiday photo and video shoots.

10. Experience creating and editing web content using a content management system. Ability to translate and optimize print content for web use.

11. Experience with social media marketing strategy and execution.

12. Ability to navigate and manage extensive digital database of ads, publications, photos, videos, and graphics.

13. Ability to identify, hire, and manage numerous outside vendors and to advocate on the University’s behalf.

14. Ability to manage staff and oversee their projects and progress. Some supervisory experience preferred.

15. Ability to collaborate with other departments across campus while upholding UTampa branding standards.

16. Ability to think strategically and creatively.

17. Strong time management skills and ability to meet deadlines.

18. Experience working in higher education or nonprofit marketing a plus.

19. Knowledge of or the ability to learn quickly UTampa software programs such as Workday and Microsoft Office.

20. Willingness to embrace new technologies and innovative organizational practices.

Required Attachments

Please be sure to attach all required documents listed below in the attachment box at the bottom of the "My Experience" page of the application before continuing through the application.

1. Cover letter

2. Resume

Work Schedule

Monday-Friday, 8:30 a.m. to 5:00 p.m.

Summer: Monday-Thursday, 8:00 a.m. to 5:30 p.m.

The University of Tampa offers great benefits to include:

• FREE Tuition
• Generous paid leave
• Wellness initiatives
• 100% Employer-Funded Health Reimbursement Account
• 100% Employer-Paid Short & Long Term Disability Insurance
• 100% Employer-Funded Employee Assistance Program
• Discounted On-Campus Dining Meal Plans
• FREE On-Campus Parking
• FREE Access to Campus Amenities (pool, library, campus events and more)
• Fitness Center
• Pet Insurance
• Flexible Spending Accounts
• And more!