Marketing Communications Manager (Must Reside In Mississippi) in Dayton

Job Summary:

The Marketing Communications Manager is responsible for developing, implementing and managing comprehensive and integrated marketing communications programs. The scope of these programs will include public relations, social media, advertising, pre-member/sales materials, member communications, provider communications and web content.

Essential Functions:

Develop, implement, and create content for marketing plans, public relations and advertising campaigns for assigned market/product
Oversee the creation and implementation of messaging, content and design of materials/information to support sales, community and key audience education efforts
Maintain current knowledge of all regulatory/compliance marketing guidelines for designated product lines and ensure all regulatory and accreditation requirements that govern insurance advertising and communications across assigned market and products are met
Ensure adherence to company and state media/communications policies and requirements
Responsible for identifying new story opportunities to position CareSource with media outlets and build brand awareness with target audiences
Develop and manage content for media and external audiences, including news stories, news releases, social content and other communications
Partner with CareSource media team to respond to media inquiries in a timely and appropriate manner
Train, prepare, and support company spokespeople for media interviews
Provide support during crisis situations with strategic communications
Monitor daily local, regional and national news coverage about CareSource, health care, and related topics
Manage the assigned market/product brand implementation and provide recommendations to business owners for optimization (i.e. web content, advertising campaigns, external communications
Manage agencies in markets to support company initiatives
Ensure communications and advertising campaigns reflect data-driven insights, market dynamics, strategic enterprise goals, consumer research and brand
Establish metrics and monitor communication plan execution; provide ongoing feedback and recommendations for improvements
Ensure all printed and digital pre-member and member materials and advertising are accurate and meet rigorous internal, state and federal regulatory and accreditation requirements
Develop schedules and timelines for assigned product lines and ensure all communications, advertising, sales and member materials are launched on schedule
Identify gaps and develop new processes and procedures to ensure accuracy, meet deadlines and achieve membership goals
Utilizing consultative methods, develop and maintain relationships with key internal stakeholders
Perform any other job duties as requested

Education and Experience:

Bachelor’s degree or equivalent in Marketing, Public Relations, Journalism, Communications, or related field or equivalent years of relevant work experience is required
Minimum of seven (7) years of experience in marketing/communications is required; healthcare marketing and communications experience is preferred
Three (3) years of professional writing experience required

Competencies, Knowledge and Skills:

Ability to multi-task, prioritize and manage numerous projects in a highly regulated, fast-paced environment
Intermediate to advanced proficiency in Microsoft Office including Word, Excel and PowerPoint
Strong project management and process skills
Excellent critical thinking and problem solving skills with strong attention to detail
Exceptional oral, written and interpersonal communication skills
Working knowledge of WordPress CMS, CRM, UX / UI, web design, SEO, SEM preferred
Ability to work independently and with diverse teams in a matrix environment
Team and customer oriented
Ability to work within tight timeframes and meet strict deadlines
Ability to drive multiple projects simultaneously

Licensure and Certification:

None

Working Conditions:

General office environment; may be required to sit or stand for extended periods of time

Compensation Range:

$73,260.00 - $117,180.00

CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type (hourly/salary):

Salary

Organization Level Competencies

Create an Inclusive Environment
Cultivate Partnerships
Develop Self and Others
Drive Execution
Influence Others
Pursue Personal Excellence
Understand the Business

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.

Marketing Communications Manager (Must Reside In Mississippi)

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