Marketing Communications (Marcomm) Manager

POSITION SUMMARY

Position Title: Marketing Communications (MarComm) Manager

Department: Community Impact: MarComm

Reports to: Community Impact Director

About the Organization: The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world, representing the interests of more than 550,000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution. Visit us online at http://www.aacn.org.

AACN is an equal opportunity employer and prohibits discrimination against or harassment of any person employed by or seeking employment with AACN on the basis of race, color, religion, creed, sex and gender (including pregnancy, childbirth, breastfeeding or related medical conditions, gender identity, gender expression, and sexual orientation), ancestry, national origin, age (40 or older), disability (mental and physical), military or veteran status, marital status, medical condition, or genetic information and any other basis protected by federal, state or local law or ordinance or regulation.

Application Instructions: Interested individuals can visit our Careers Page and apply for the Marketing Communications (MarComm) Manager role. Any questions can be directed to: jobs@aacn.org. The position is eligible for remote or hybrid on-site work out of our Aliso Viejo, CA national office. Some travel may be required.

• Provides authentic leadership and ensures the development of department team members.
  • Advances the development of an integrated, cohesive team that optimizes the unique expertise of each discipline in the Community Impact area to advance the work of the whole.
  • Promotes and role models AACN’s Healthy Work Environment standards (i.e., authentic leadership, true collaboration, skilled communication, effective decision making, appropriate staffing, and meaningful recognition) with a collegial approach that values teamwork and respects views from all voices. Integrates established team norms into work processes and relationships.
  • Provides day-to-day leadership and management guidance aligned with AACN’s mission and core values. Promotes and upholds all Human Resources processes and systems.
  • Coaches and creates opportunities for individual and group development. Provides overall leadership and direction to direct reports, including establishing priorities, distributing duties, and setting goals.

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  Ensures effective systems and support for the comprehensive development, implementation, and evaluation of communication and marketing strategies that further AACN’s strategic direction and position.
  • Ensures the development, implementation, and coordination of integrated marketing and communication plans. Evaluates and adjusts plans and priorities as needed. Budgets, assigns, schedules, and monitors human, financial, and other resources so plans are carried out successfully.
  • Build relationships with stakeholders and key audiences through various channels (paid, owned, earned, and shared media) to garner independent coverage that supports and amplifies AACN’s messages and initiatives.
  • Establishes essential metrics, tracking systems, and reporting processes to drive decision-making and ensure marketing performance meets desired outcomes. Ensures effective use of trends, comparison, and benchmark data to support evaluation, inform decision-making, and drive continuous improvement of department performance and processes.

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  Leads collaboratively to ensure the development and integration of comprehensive communication strategies across the association.
  • Works closely with leadership and key partners to identify communication and marketing opportunities, define innovative strategies, and lead the execution of impactful solutions.
  • Evaluates the end-to-end customer experience across multiple channels and customer touchpoints, identifying opportunities to innovate and enhance engagement.
  • Leads the development and execution of the Association’s forward-thinking social media strategy, integrating it seamlessly with broader communications plans to maximize reach and engagement. Champions the creation and continuous optimizations of compelling online content that captivates audiences, sparks meaningful conversations and drives shareable, impactful interactions across social platforms.
  • Creates innovative marketing programs that drive impactful outcomes across diverse channels and segments, aligning with and advancing the organization’s strategic marketing plan.

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  Ensures effective operational leadership.
  • Develops, implements, and coordinates communication and marketing plans, regularly evaluating and adjusting them as needed. Manages budgets, allocates resources, schedules tasks, and monitors human, financial, and other resources to ensure successful execution.
  • Clearly articulates the links between AACN’s mission, vision, values, strategic and operating plans, and department objectives to team members, ensuring that each Team Member understands how their work contributes to the success of the Association and the achievement of our shared goals.
  • Manages or oversees staff and financial resources to ensure the achievement of both departmental and organizational outcomes.
  • Encourages creative thinking and experimentation to develop new or optimize existing processes and systems to meet customer needs and ensures timely and appropriate communication with internal and external stakeholders.

Skills Required:

• Demonstrates strong leadership and strategic vision, consistently driving high-impact outcomes through innovative marketing and communications strategies. Adept at navigating complex environments to deliver results that align with organizational goals.
• Skilled in building leading, and mentoring high-performing teams in dynamic, cross-functional environments. Expertise in fostering collaboration and motivating teams to excel while navigating challenges in matrixed organizational structures.
• Strong interpersonal skills and the ability to build and maintain collaborative relationships across all levels of the organization and effectively influence stakeholders.
• A proven track record of managing complex projects from concept to execution, delivering high-quality results on time and within budget. Skilled at balancing multiple priorities and adapting to changing demands in fast-paced environments.
• Excellent written and verbal communication skills, with a demonstrated ability to present compelling business cases to executive leadership. Strong storytelling abilities, conveying complex messages with clarity and impact, tailored to diverse audiences.
• Quick to adapt to changing circumstances, with a creative, solutions-oriented approach to overcoming ambiguity and complexity. Demonstrates mental agility and innovative thinking in crafting strategies and overcoming obstacles.
• Curious and passionate about ideas, consistently seeking feedback and engaging in continuous skill development.
• Demonstrates high self-awareness, resilience, coachability, and a strong willingness to learn from experience.
• In-depth knowledge of healthcare issues, specifically critical care nursing, enabling the development of targeted relevant messaging that resonates with both internal and external stakeholders in the healthcare sector.
• Expertise in leveraging a variety of media and communications channels, including social media, to reach and engage target audiences. Possesses strong political savvy, navigating sensitive topics with tact and diplomacy.
• Strong critical thinking and analytical skills, with the ability to assess trends, forecast challenges, and measure the success of communications initiatives using data and metrics to drive informed decisions and continuous improvement.
• Proficient in using Microsoft Office Suite, Google Workspace, and various content management systems. Experienced in website content development, and leveraging web applications to enhance user experience and content delivery.

Education and/or Experience:

• Bachelor’s degree, preferably in marketing, communications, journalism, marketing, or related field, or an equivalent combination of education and experience. A Masters degree or equivalent is preferred.
• At least 10 years of marketing and communications experience, including 5 years in a management role with direct accountability for developing, implementing, and managing comprehensive strategic marketing and communication plans that advance an organization’s mission and goals. The role requires expertise in strategic planning, including the ability to direct, develop, and administer strategies that ensure the achievement of organizational objectives. A strong track record in developing and successfully implementing communication/marketing strategies to establish and maintain consistent organizational messaging is preferred. Social sector experience is a plus.
• Proven experience leading internal and contracted services for copywriting, web content development, media relations, and managing communication professionals, vendors, agencies, or teams. A strong track record of fostering collaboration and creating healthy relationships.
• Proven experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns, with proven success in delivering new delivery channels and improving current ones (e.g. website). Skilled in delivering business-to-consumer (B2C) and business-to-business (B2B) marketing solutions.

Physical Requirements:

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  Position is eligible for remote or hybrid work.
• Some travel may be required for the role.
• Prolonged periods sitting/standing at a desk and working on a computer.
• Ability to operate standard office equipment and keyboards.