Marketing & Communications Program Manager

Job Summary:

The Institute for Healthcare Quality, Safety, and Efficiency (IHQSE) aims to transform, through discovery, improvement, and spread, the people and processes that serve our patients. As a new role within the IHQSE leadership team, the Marketing and Communications Program Manager will directly contribute to the operations of a fast-growing, innovative organization working to enhance the quality, safety, and efficiency of healthcare delivery. This position will have the unique opportunity to build a program, team, and presence that will support the aggressive growth of the IHQSE at a campus and national level.

Key Responsibilities:

Programmatic Growth and Leadership (20%)

• Build (as needed), implement, and maintain IHQSE communications program, both to external and internal audiences.
• Provide strategic and tactical inputs in pursuit of the IHQSE vision.
• Create an IHQSE marketing & communications plan that includes strategies, goals, and tactics.
• Own the outcomes of the IHQSE communications program.
• Ensure accelerated growth in the reach of the IHQSE communications program.

Brand Awareness, Advertising, and Lead Generation (20%)

• Complete market research to understand competition and opportunities for growth nationally and on campus.
• Create and implement branded advertising campaigns for email, social media, and other platforms.
• Organize and segment email marketing lists and design email campaigns for targeted audiences.
• Monitor the effectiveness of communication and social media efforts.

Digital Presence (20%)

• Aggressively increase social media footprint and presence.
• Create, manage, and post content for social media.
• Update and maintain website.
• Monitor and react to website and social media analytics.

Content Creation (15%)

• Develop and write stories about IHQSE programs, teams, and participant successes.
• Explore and lead opportunities for IHQSE to develop novel podcast, video, and webinar products.
• Develop annual reports and other external communications.

IHQSE Community (15%)

• Build, grow, and maintain the IHQSE ecosystem to offer value for customers across all our programs.
• Ensure that IHQSE alumni continue to receive value after primary programming by creating new avenues for engagement.
• Manage newsletters and alumni communications.

Awards and Awareness (5%)

• In collaboration with institute leadership, develop and maintain internal IHQSE awards and showcase programs.
• Ensure IHQSE is nominating alumni for local, regional, and national awards.
• Promote IHQSE alumni and faculty on social media and other platforms.
• Ensure IHQSE is present and represented at all appropriate national meetings.

Leadership & Collaboration (5%)

• Active contribution to the IHQSE senior leadership team.
• Responsible for driving IHQSE performance toward vision and annual goals.
• Special projects and other duties as requested by the IHQSE Director.
• Build and maintain relationships with department leaders, faculty, trainees, and staff.
• Collaborate with colleagues at CU Anschutz Medical Campus, UCHealth, Children’s Hospital Colorado, and other partners as appropriate.
• Identify and implement best practices regarding communication practices, strategies, and tools.
• Attend campus communications meetings as needed.

Reporting Structure:

• Reports to the IHQSE Manager of Finance & Operations.
• Will be an active member of the IHQSE Senior Leadership Team.

Work Location:

This role is eligible for a hybrid schedule, with attendance on the Anschutz Medical Campus as needed for in-person programs and meetings (approximately 4-8 days/month). Over time the position may require more on-campus time.

Why Join Us:

Why work for the University?

We have AMAZING benefits and offer exceptional amounts of holiday, vacation, and sick leave! The University of Colorado offers an excellent benefits package including:

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 10/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Diversity and Equity:

The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty, and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication, and understanding. We encourage applications from women, ethnically minoritized individuals, persons with disabilities, persons within the LGBTQ+ community, and all veterans. In addition, the Anschutz Campus has also been recognized as an Age-Friendly University. The University of Colorado is committed to diversity and equality in education and employment.

Qualifications:

Minimum Qualifications:

• Bachelor’s degree from an accredited college or university.
• At least 4 years of experience working in communications, public relations, social media, or marketing field(s).
  • Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year-for-year basis.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

• Bachelor’s degree from an accredited college or university in business, marketing, communications, public or media relations, journalism, or other related fields.
• At least 3 years of professional experience working in an academic and/or healthcare environment.
• Basic knowledge of medical care terms, environments, and culture.
• Demonstrated experience in building a communications program.
• Experience with project management, prioritization, timelines, and ensuring on-time deliverables.
• Experience with graphic design (such as Canva, Adobe Creative Suite, or similar products).
• Experience in marketing, branding, and awareness building.
• Experience working with web content management systems (Sitefinity).
• Experience in search engine optimization, website building, and analytics.

Knowledge, Skills, and Abilities:

• Passion for building and maintaining a world-class communications program.
• Growth mindset capable of stretching to accomplish personal and programmatic excellence.
• Well-developed professional skills in the areas of program planning, management, and evaluation.
• Demonstrated experience in strategic planning and tactical execution.
• Ability to exercise tact and diplomacy when dealing with stakeholders at all levels.
• Ability to communicate effectively, both orally and in writing, with faculty, staff, learners, alumni, industry, and the public.
• Ability to establish and maintain effective working relationships with faculty, staff, fellows, residents, students, alumni, and administrative personnel at all levels, including outside organizations and the public.
• A demonstrated ability to independently manage and respond to support customer needs and requests in a professional, timely manner.
• Attention to detail, exceptional organization, excellent knowledge of editing and grammar
• Ability to work independently and as a member of a team, handle a fast-paced environment.

How to Apply:

For full consideration, please submit the following document(s):

1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position.

2. Curriculum vitae / Resume

3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address.

4. Three samples of your marketing and communications work, including but not limited to social media posts, infographics, videos, website posts, newsletters, blog posts, or other relevant content.

Questions should be directed to: Anne Kercsmar (anne.kercsmar@cuanschutz.edu).

Screening of Applications Begins:

Applications will be accepted until finalists are identified, but preference will be given to complete applications received by December 19, 2024. Those who do not apply by this date may or may not be considered.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as $65,105 to $82,814.

The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans, and retirement contributions that add to your bottom line.

Total Compensation Calculator:

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety-sensitive job duties, you must enroll in the occupational health medical surveillance program.