Marketing Communications Specialist

Do you live, sleep, eat and breathe all things marketing communications? Do you learn quickly and want to help make a difference in the healthcare industry? Would you like to use your skills in a collaborative and fast-paced work environment?

If so, this may be the perfect role for you! Please review the details below and click "Apply" today if this role excites you as a potentially amazing fit!

Position Purpose:

This role within the AvaSure marketing organization is responsible for supporting our message creation and development, content creation, RFPs, Executive and Sales presentations and strategic planning, and has responsibility for key Coordination functions and special projects on the marketing team.

This role will report directly into the Senior Director of Product Marketing. This is a very collaborative role, having the opportunity to work closely with Demand Generation, Customer Marketing, Product Management, Sales and Sales Operations and related roles across AvaSure.

Education & Experience:

• Bachelor's Degree in Marketing (or similar) is required.
• Experience in SaaS, Technology, Software, or other ancillary industries a plus.
• Experience in the hospital/health system industry is a plus.

Competencies & Work Style:

• Project management skills and comfort working across cross functional teams
• Highly organized and detail oriented
• Great communication and collaboration

Responsibilities & Essential Functions:

• Website - Responsible for executing our ongoing marketing strategy for the website, including administering updates, aggregating and sharing reporting and related metrics and tools. Owns meeting cadence and agenda for strategic discussions on website performance, competitor website review and ongoing discussions for strategic approach. Stays informed with online trends and opportunities to enhance the site to stay competitive.
• Content Management - Owns the marketing team's content calendar and strategic internal review. Performs regular audit on marketing content, identifies gaps and collaborates to create new content, with the ability to write and edit projects as needed. Project manages content creation projects that are outsourced, including timeline, vendor management and coordination with finance for payment activities. Communicates ongoing content creation activities and timelines to broader marketing organization.
• Asset Management - Owns our Content Hub tool, oversees training for employees, organization of content, expiration of older documents, and various reporting is captured and shared as needed. Works with internal groups to drive compliance on use of the tool and document updates.
• Sales Enablement and RFP support - Support the Sales Enablement marketing lead and broad product marketing team on Requests for Proposal information gathering, follow up and document completion, creation of training materials and client facing presentation materials, sales feedback and deal support.
• Campaign Management - Project manages for the broader marketing team each of the campaigns (typically no more than two or three short term and three evergreen) in close collaboration with each of the campaign owners. Responsibilities include setting up kickoff meetings, creating and assigning tasks in ASANA, following up to keep the projects on schedule, collecting and sharing reporting information. Coordinates as needed in third party demand generation tools such as Marketo and Demand Base. Responsible for facilitating debrief calls and lessons learned.
• Webinar Management - Owns the annual webinar calendar for marketing. Project manages for the broader marketing team each of the webinars (typically no more than 2 per month) in close collaboration with each of the webinar owners. Responsibilities include setting up kickoff meetings, creating and assigning tasks in ASANA, following up to keep the projects on schedule, collecting and sharing reporting information. Responsible for facilitating debrief calls and lessons learned.
• Messaging - Collaborates with product marketing team and helps support ongoing work on core messaging, product and feature launches, positioning, value propositions, persona creation and related projects.

Supervisory Requirements

• None

Work Environment & Physical Demands:

• Must be able to sit for much of the workday with periodic walking and/or standing.
• Must be able to work in an office or home office environment.
• This position is full-time.
• The position is remote within the U.S. when not traveling.

Benefits & Perks

• AvaSure sponsored Medical, Dental & Vision
• Safe Harbor 401K with Employer Matching up to 4%
• HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans
• Flexible Time Off Plan & Paid Holidays
• Parental Leave
• Generous Tuition Assistance & Continuing Education Reimbursement available
• Employee Referral Bonus

Why AvaSure?

As the pioneer and expert in inpatient telehealth, AvaSure has provided safer environments for over 1 million patients, with over 50 million live monitoring hours. By continuing to reduce adverse events, and by optimizing workforce efficiencies for the nation's top health systems, AvaSure has consistently lowered the cost of care while providing safer, more efficient healthcare for everyone.

Diversity creates a healthier work environment: AvaSure is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.