Marketing & Community Relations Manager

Position Title: Marketing & Community Relations Manager

Salary: Starting at $75,000

When you work at Sedgebrook you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life!

Sedgebrook is recruiting for a hospitality focused Marketing & Community Relations Manager to join our team! This position is responsible for developing and implementing marketing and sales program to ensure maximum occupancy and revenue levels are achieved for the Community.

You will enjoy:

A generous benefits package for eligible employees which includes:

• Medical, Dental, and Vision Insurance – Benefits start on the first of the month following your date of hire!
• Now Offering DailyPay!
• Life and disability insurance
• 401(k) with company match
• Employee assistance program
• Generous PTO and paid holidays
• Tuition reimbursement
• Free In-house gym membership
• Indoor parking garage
• Employee meal program
• Your personal and professional growth is important to us, so we provide continual professional training and career advancement opportunities.
• You will enjoy being part of a great team in a fun, engaging work environment!

Here are a few of the daily responsibilities of the Marketing & Sales:

The Marketing and Community Relations Manager is responsible for planning, developing, directing, and coordinating all aspects of marketing the independent living residences. Responsibilities include development and execution, in collaboration with the Director of Sales, of all site level marketing and internal/external referral initiatives. Oversite of the lead generation program including advertising, social media, on-line reviews, referral development, sponsorships, community awareness and event programs.

Essential Job Duties

• Responsible for meeting personal and team performance goals by managing lead generating activity to ensure inquiry goals are met.
• Uses CRM to track performance, ROI and diagnose areas of strength or needed improvement.
• Coordinates the planning, development, and execution of all aspects of community independent living marketing and outreach, including annual marketing planning, in collaboration with the LCS SLMS Regional, Director of Sales and Sales team members.
• Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan.
• Helps develop and manage the Promotion and Sales budget.
• Oversees timely and accurate input as appropriate into Salesforce or other community specific systems to monitor results.
• Maintains effective communication with the Executive Director, Director of Sales and other leadership team members.
• Ensures that all prospect inquiries are tracked and maintained in accordance with designated process.
• Is available to meet business needs which may include evenings, weekends, and holidays.
• Prepares and maintains accurate and timely reports as required.
• Stays updated about relevant operational, competitive and company information to respond effectively to market opportunities and outreach contacts.
• Adheres to Life Care Services standards as identified in the Senior Housing Marketing and Sales Quality Assurance Manual
• Maintains consistency with community and Life Care Services brand by following logo usage guidelines.
• Works with team members to identify, plan and execute seminars, sponsorships and events as identified in the marketing plan.
• Participates actively in the management of the advertising agency and advertising plan.
• Participates as an active member of the community leadership team.
• Assumes responsibilities for personal work areas and maintaining areas in a presentable manner.
• Implements Life Care Services Extraordinary Impressions best practices in the marketing office and influences hospitality focused environment throughout the community.
• Maintains a professional appearance at all times.

Qualifications :

• Must demonstrate excellent verbal and written communication skills and can communicate and present in person, in writing, and on the telephone. Must be an effective presenter with both large and small groups.
• A bachelor’s degree or equivalent experience
• Two years marketing experience necessary, senior living experience a plus
• Supervisory experience and/or capability
• Skill in use of computer software including Microsoft Office applications, CRM (Salesforce a plus), desktop publishing, email marketing, social media.
• Experience developing community outreach and grassroots marketing programs.
• Must be able to generate a warm, friendly, and caring manner on first impression.
• Maintains working knowledge of regulations that impact the industry.
Experience developing / maintaining a department budget.

Many roles in the community may require that we ask about your vaccination status. This could include MMR, chicken pox, hepatitis, flu and COVID-19 vaccine status. Please note that all employees are required to provide proof of COVID-19 vaccination, or apply for and receive an approved exemption, as a condition of employment.

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and senior engagement- please apply, we'd love to get to know you!

EEO Employer