Marketing Content Manager

NOTE:

Please be prepared to submit your portfolio or examples of your work. Examples should include blog posts or articles, static social media posts, reels, newsletters or other items that demonstrate your writing style and content marketing experience.

Job Title: Marketing Content Manager

Reports to: Marketing Director

Job Brief: The marketing content manager is responsible for the development and execution of content marketing strategies that inspire responsible visitation to Estes Park. Strategies will support leisure market visitation and destination development events and initiatives.

Responsibilities

• Work closely with the marketing director to develop content strategies and plans that align with marketing and organizational goals, including separate plans for the leisure market and destination development events and initiatives.
• Plan, write, update and analyze the performance of content including blogs, organic social media posts, editorials, consumer newsletter, ad copy and event email marketing campaigns.
• Collaborate on paid media campaigns with the marketing director and agencies to ensure there is compelling content to drive visitation to.
• Work with the staff photographer/videographer to identify, track and execute creative asset needs.
• Integrate messages of sustainability and inclusion across all content types.
• Build, manage, and grow the organization’s social media channels and presence on

Facebook, TikTok, Instagram, and Twitter.

• Monitor and engage in comments and discussions on social media posts.
• Collaborate with internal team members to produce high-quality, compelling content that meets the needs of stakeholders and Visit Estes Park’s audience.
• Collaborate with the marketing director to maintain a consistent brand voice and message.

• Contribute to the execution of destination events organized by Visit Estes Park.
• Graphic design interest and experience a plus.
• Other duties as assigned

Qualifications & Requirements:

• 4+ years in content marketing or a related field.
• Bachelor’s degree in a relevant subject preferred.
• Experience building and executing content marketing plans.
• Detail-oriented, yet efficient, with high standards for work products.

• Proficiency in social media management, analytics dashboards, CMS, CRM.

• Excellent and engaging writing skills.
• Ability to respond promptly and reasonably when making decisions, effective at problem-solving.
• Ability to work independently and to carry out assignments to completion within parameters of instructions given prescribed routines, and standard accepted practices.
• Excel in a team-based work structure; ability to demonstrate flexibility on the job.
• Demonstrate initiative and follow-through on areas of responsibility.
• Experience at a destination marketing organization or government entity preferred.

Salary range: $65K - $85K annually, based on full-time status

Benefits

• Medical, dental, vision, life insurance, short & long-term disability insurance
• Accident, hospitalization, critical illness & additional life insurance available
• Employee Assistance Program
• Colorado government employee pension (PERA)
• 401(k) and 457(b) plans
• Cell phone stipend
• PTO, holidays & volunteer days

Remote Work

This is a hybrid position that can be worked remotely on average up to 2 days per week. However, there are times when work must be performed in the destination, such as attending destination events, stakeholder meetings, being onsite for VEP team events, covering office work, etc.

Work Environment

The work environment characteristics described here represent those encountered by an employee while performing the essential functions of this job.

• The typical in-office work schedule is weekday hours, ranging from 7 a.m. to 7 p.m.
• There is a potential for earlier mornings, later evenings, and weekends.
• There are occasions when performing your job requires you to work in a confining space, dirty environment, extreme temperatures or weather conditions, air contamination (strong odors, smoke, etc.), improper illumination, loud noises, etc.
• Driving or riding in a vehicle and flying in an airplane may be required.
• The position requires a complete range of motion, including balancing, carrying, grasping/handling/feeling, lifting (up to 25 lbs.), listening, pulling or pushing, reaching, seeing, sitting, standing, talking, walking, etc.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.