Marketing Content Writer
LOCATION
Raleigh, NC (Hybrid, with potential for full-time remote for candidates with supply chain industry experience)
QUALIFICATIONS
Bachelor's degree in communications, journalism, public relations, social media, marketing or related field; 4+ years of professional experience in a B2B marketing agency or communications role; strong understanding of AP Style writing standards; familiarity with SEO best practices.
RESPONSIBILITIES
Write, edit, and proofread a variety of marketing content such as social media posts, long-form articles, product brochures, press releases, infographics, video scripts, and website copy; participate in client briefings; conduct research to understand subject matter; coordinate graphic needs; keep abreast of industry developments; contribute to overall profitability of the company.
INDUSTRY
B2B Marketing and Communications, with a focus on supply chain, automation, robotics, and transportation.
SHORT DESCRIPTION
Seeking an experienced content writer to create engaging communications for supply chain and technology clients, translating complex information into compelling content across various formats.
Love bringing ideas to life through engaging content? Hate the notion that business-to-business means boring? Driven to go deep and become an expert in what you write about? We’ve been looking for you.
Koroberi is a B2B marketing agency in Raleigh. Our client roster includes fast-growing midmarket businesses and publicly traded enterprises focused on powering the modern, always-on economy.
We’re looking for a candidate with a high level of technical understanding who can translate complex and sometimes unfamiliar information into clear, attention-grabbing communications that speak the language of our clients’ customers. The content writer is responsible for creating content for supply chain and technology clients.
Responsibilities include:
-
Writing, editing and proofreading marketing content in a variety of formats and tones, including but not limited to:
- Informative and engaging social media posts tailored to the platform (LinkedIn, Facebook, X), including proper use of hashtags, visual content and new features
- Long-form case studies, white papers and articles (Q&As, lists) to showcase peer validation and industry thought leadership
- Product/service brochures and flyers to provide technical detail and sales messaging
- Public relations materials, including press releases, editorial interview written responses and guest articles to support a robust trade and business media PR program
- Infographics, video scripts and presentations to tell visually dominant stories
- Website copy that supports user experience (UX) trends and search engine optimization (SEO) best practices
- Short and snappy emails and advertisements to catch a viewer's attention and drive engagement
- Recommending appropriate content formats for topics and goals
- Preparing for, attending and actively participating in client and internal briefings and subject matter expert interviews
- Developing a working knowledge of the subject matter through additional research and self-education, as needed, to inform your writing
- Coordinating any supporting graphic needs required for responsibilities above
- Keeping apprised of all relevant client, industry and market developments
- Contributing to the overall profitability of the company
- Other duties, as required
- Has experience producing client-ready work with minimal edits and rounds of feedback
- Can quickly grasp and implement feedback
- Has excellent note taking and organizational skills
- Is committed to becoming an expert, learning client and agency processes, industry knowledge, etc.
- Asks good questions and takes the initiative to clarify any points of confusion and familiarize themselves with new concepts
- Can assess source material (from interviews, other existing verbiage, a basic outline) and strategize an effective way to present it through written content that explains and communicates key messages
- Has experience learning and writing about new or complex topics
- Has experience writing engaging content for niche B2B audiences
- Exhibits strong written and verbal interpersonal communication skills
- Can multitask, juggling several projects at once in a fast-paced environment
- Has familiarity with SEO best practices and web traffic metrics
- Bachelor's degree in communications, journalism, public relations, social media, marketing or similar field of study
- 4+ years of professional experience in a B2B marketing agency and/or communications role
- Deep knowledge of AP Style writing standards
- Hates unnecessary oxford commas
- Our company specializes in supply chain, automation, robotics and transportation – stable, growing industries that play a fundamental role in powering our everyday lives, economy and world.
- Our commitment to balance and communication creates a collaborative and encouraging work environment.
- We offer employees great benefits, including fully paid medical and dental insurance, 4 weeks paid time off and 401K matching.
- Our team operates on a hybrid in-office/remote basis.
- Candidates with the right supply chain industry experience will be considered for full-time remote.
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