Marketing Coordinator

POSITION SUMMARY

We are looking for a proactive and detail-oriented Marketing Coordinator to support our marketing efforts in the roofing industry. The ideal candidate will assist in executing marketing campaigns, managing digital platforms, and creating content to increase brand visibility and customer engagement. You will work closely with the sales and marketing teams to drive lead generation and support business growth through a variety of marketing activities. This role requires a blend of creativity, strong organizational skills, and a passion for the roofing industry.

ABOUT THE COMPANY

At QCA Roofing, we provide top-tier residential and commercial roofing services, specializing in roof installations, replacements, storm damage repair, and expert assistance with insurance claims. As we continue to grow, our mission is to deliver exceptional workmanship and unwavering commitment to transforming our clients' homes and facilities into the dream spaces they envision. We are driven by our core values of inspiration, discipline, accountability, and alignment, all of which guide us in helping every team member achieve their personal, professional, and financial goals. Our core values are the foundation of our company and shape our hiring process.

OBJECTIVES

• Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and social media.
• Coordinate content creation efforts, including blog posts, website updates, social media, and email newsletters, ensuring alignment with brand messaging.
• Manage and update the company’s website, ensuring it is optimized for SEO and user experience.
• Support the planning and coordination of trade shows, community events, and industry-related networking opportunities.
• Track and analyze marketing metrics such as web traffic, social media engagement, and campaign performance, providing insights and recommendations for improvement.
• Assist in managing social media accounts by posting relevant content, engaging with followers, and monitoring for brand mentions.
• Collaborate with the sales team to create and update marketing collateral such as brochures, flyers, and case studies to support sales efforts.
• Coordinate the creation and distribution of email marketing campaigns, ensuring content is relevant, engaging, and timely.
• Work with external vendors, such as designers and printers, to ensure the timely delivery of marketing materials.
• Monitor industry trends and competitor activities, providing insights to the marketing team to adjust strategies as needed.
• Maintain a marketing calendar to ensure timely execution of campaigns, events, and other marketing initiatives.
• Assist in managing the marketing budget, tracking expenditures, and ensuring cost-effective use of resources.
• Ensure brand consistency across all marketing materials, communications, and touchpoints.
• Support the marketing team in lead generation efforts by coordinating online and offline campaigns.
• Assist in market research projects to identify new opportunities for business development and customer engagement.
• Perform other related duties as assigned.

COMPETENCIES

• Strong written and verbal communication skills, with the ability to craft clear and engaging content.
• Familiarity with digital marketing tools and platforms, including social media management, email marketing, and SEO.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative problem-solving skills to develop innovative marketing solutions.
• Detail-oriented with a focus on accuracy and quality in all marketing materials.
• Proficiency in marketing software and tools such as Google Analytics, social media schedulers, and CRM systems.
• Strong interpersonal skills to collaborate effectively with cross-functional teams, external vendors, and clients.
• Ability to analyze data and metrics to assess campaign performance and make data-driven recommendations.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva is a plus.
• Strong organizational skills, with the ability to maintain a marketing calendar and track campaign progress.
• Adaptability and flexibility to adjust strategies based on changing industry trends and business needs.
• Customer-focused mindset, ensuring that all marketing efforts resonate with the target audience.
• Knowledge of the roofing or construction industry is an asset but not required.
• Initiative and proactivity in identifying new marketing opportunities and areas for improvement.
• Ability to manage marketing budgets and optimize expenditures for maximum ROI.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in marketing, preferably in the construction or home improvement industry.
• Experience with digital marketing tools, CRM platforms, and content management systems.
• Proven ability to manage multiple marketing campaigns and deliverables simultaneously.

PHYSICAL REQUIREMENTS

• Must be able to sit or stand for extended periods while working on a computer or attending meetings.
• Ability to travel occasionally for trade shows, events, and vendor meetings, which may involve walking, standing, and carrying materials.
• Occasional lifting of up to 20 lbs may be required for transporting marketing materials to events.
• Flexibility to work both in an office setting and attend outdoor roofing-related events, which may involve exposure to various weather conditions.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

BENEFITS

• Incentive Plan: Up to 5% of Annual Salary based on KPI and PPF (conversation at 90 days of employment)
• 401k deferral is eligible after 1 year of employment
• 401k Company match up to 4% eligible after 1 year of service
• PTO: Accrual-based, 1hr for every week worked after 90 days
• Personal and professional development assistance

If this position caught your eye, send us your resume and a short video introducing yourself and telling us what interests you about this position! For best consideration, include the job title and source where you found this position in the subject line of your email to margarets@qcaroofing.com.

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce QCA Roofing, Inc recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

Job Type: Full-time

Pay: $58,656.00 - $67,640.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Paid time off
• Professional development assistance

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 3 years (Required)

Work Location: In person