Marketing Coordinator
LOCATION
Albany, NY at The MVP Arena
QUALIFICATIONS
Bachelor's degree in Marketing, Public Relations, Communications, or related field preferred; 1-3 years of related marketing experience; proficiency in Microsoft Office Suite and Adobe Creative Suite preferred; strong communication, organizational, and analytical skills.
RESPONSIBILITIES
Assist with the implementation of marketing programs, manage customer service communications, execute annual marketing initiatives, handle email marketing, update website content, create social media content, maintain media relations, support advertising campaigns, and oversee marketing interns.
INDUSTRY
Public Assembly Facilities Management
SHORT DESCRIPTION
ASM Global seeks a Marketing Coordinator to support marketing initiatives and enhance facility awareness through various channels at The MVP Arena in Albany, NY.
- Assists with management and implementation marketing programs, as directed. This includes, but is not limited to, media buying and placement, social media, targeted email blasts, press releases and editorials, website maintenance.
- Manage our info line- our customer service email and help customers with ticketing needs, handicap accommodations, parking, box office hours and more.
- Implements and executes initiatives within the annual marketing plan designed to maximize awareness of facility with guidance from the Director.
- Manage all e-mail marketing communications, including list management, content management, and campaign execution through our email campaign software
- Assist with updating and maintaining website content daily for mvparena.com
- Manage and research fresh/timely content for social media platforms daily while consistently growing engagement, responding to customer inquiries promptly, and executing creative promotions.
- Establish and maintain strong relationships with media, industry, and community partners.
- Assist with implementation of advertising campaigns
- Assist with graphic design and creative projects in Adobe design platforms to create digital and print-ready marketing materials
- Compile event announcement and pre-sale documents for upcoming events
- Assist with photo documentation and social media content during the night of shows
- Assist with photographer escorting during shows.
- Assist with maintaining outdoor audio system and hold music.
- Assist with the sizing of graphics for all shows for all venue assets including but not limited to: social media, website, exterior video boards, interior video screens.
- Oversee marketing intern program.
- Bachelor’s degree from a four-year college or university preferred; Marketing, Public Relations, Communications, or related studies preferred
- Minimum 1 - 3 years related marketing experience
- High proficiency with Microsoft Office Suite.
- Experience with Adobe Creative Suite preferred (namely Photoshop and Illustrator)
- Ability to develop and lead multiple projects into completion
- Exceptional interpersonal and communication skills
- Experience with social networking sites as marketing tools outside of general network functions.
- Knowledge of effective social media strategy and best practices preferred.
- Demonstrate excellent written and verbal communication skills, including the ability to successfully communicate with the public, other employees, and vendors
- Strong analytical, critical thinking and problem-solving skills
- High level computer, digital media, and presentation skills
- Excellent organizational skills and ability to effectively handle and prioritize multiple tasks
- Strong ability to adapt to changes, work effectively under pressure and produce accurate results in a fast-paced environment
- Must be able to work independently and as a part of a team while always maintaining a high standard, positive attitude, and professional appearance
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