Marketing Coordinator
LOCATION
Not specified
QUALIFICATIONS
Experience in marketing communications, creative asset management, and community engagement. Strong organizational and communication skills required.
RESPONSIBILITIES
Support Local Marketing Communications, maintain community pages, customize advertising templates, implement email marketing strategies, manage creative assets, create community collateral, audit community presentations, process marketing invoices, coordinate events, and maintain vendor relationships.
INDUSTRY
Real Estate Development
SHORT DESCRIPTION
The Marketing Coordinator will assist in executing the Division's marketing communications plan and address local community marketing needs effectively.
The Marketing Coordinator is responsible for providing support to the Manager Marketing Communications in executing the Division's marketing communications plan and fulfilling local community marketing needs. PRIMARY RESPONSIBILITIES
- Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
- Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
- Create and distribute email marketing strategy per community and division including Realtor communication.
- Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's)
- Create and order community brochures and collateral.
- Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
- Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
- Track and process invoices relating to marketing plan execution.
- Coordinate, execute and assist with special community events and neighborhood openings.
- Maintaining relationships with 3rd party vendors for various marketing needs.
- Update and monitor MLS listings in conjunction with local broker solution (if applicable).
- Participation in monthly field calls and annual marketing summit. SCOPE
- Decision Impact: Division
- Department Responsibility: Single
- Budgetary Responsibility: No
- Direct Reports: No
- Indirect Reports: No
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