Marketing Coordinator

Full Time • Corpus Christi, TX, United States of America

4,333 - 4,583 (Monthly) Added 2 weeks ago

Summary

Job Title

Agency

Texas A&M University - Corpus Christi

Department

Marketing

Proposed Minimum Salary

Commensurate

Job Location

Corpus Christi, Texas

Job Type

Staff

Job Description

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.

PURPOSE

The Marketing Coordinator, reporting to the Executive Director of Marketing, is a strategic and results-driven professional responsible for overseeing media planning, buying, and campaign optimization efforts to achieve the university's marketing and communications goals. This role will coordinate different media campaigns across digital, print, broadcast, and out-of-home channels while ensuring alignment with brand guidelines and target audience needs. The Marketing Coordinator will work collaboratively with cross-functional teams and external vendors to deliver effective campaigns that maximize ROI and strengthen the university’s brand presence.

DESCRIPTION

Media Planning and Strategy 30%

Collaborate with the marketing and communications teams to develop media strategies that align with the university's goals, target audience, and budget.

Media Buying 40%

Research, negotiate, and purchase advertising space across various platforms, including digital (social media, display, search), print, radio, television, and out-of-home media.
Media Budget Coordination: Coordinate media budgets, ensuring that campaigns remain cost-effective and deliver the best possible results for allocated resources.
Vendor Coordination: Develop and maintain relationships with media vendors, ensuring competitive pricing and premium placements.
Campaign Optimization: Monitor media campaigns in real-time, adjusting bids, placements, and creatives as needed to maximize effectiveness and achieve marketing objectives.

Data Analysis and Reporting 25%

Analyze campaign performance metrics (e.g., impressions, clicks, conversions) and provide regular reports to the marketing team. Recommend improvements based on data-driven insights.
Brand Consistency: Ensure all media placements reflect the university's brand and messaging guidelines, maintaining consistency across different platforms and media types.
Market Research: Stay informed about trends in higher education marketing, media consumption, and advertising technologies to keep strategies current and innovative.

Administrative 5%

Pcard and travel card reconciliations, budget tracking, and other duties as assigned.

QUALIFICATIONS

Bachelor’s degree in Marketing, Advertising, Communications, or related field.
Three (3) years of experience in media planning, media buying, or related roles.
Additional experience may be considered as a substitute for the minimum education requirement:
- High School Diploma or GED with seven (7) years of experience in media planning/media buying or related.
- Associate’s degree in a related field with five (5) years of experience in media planning/media buying or related.

Proven ability to develop media strategies that align with organizational goals, target audiences, and budgets.
Experience with integrated marketing campaigns across digital, print, radio, television, and out-of-home platforms.
Proficiency in negotiating and purchasing ad space on various platforms.
Strong vendor management skills, including relationship building and pricing negotiations.
Ability to interpret campaign performance metrics and provide actionable insights.
Keen eye for detail to ensure all media placements align with branding and messaging guidelines.
Experience managing budgets.
Ability to multitask and work cooperatively with others.
Ability to communicate clearly and effectively to ensure understanding.

PREFERRED QUALIFICATIONS

Five (5) years of experience in media planning, media buying, or related roles.
Experience with media buying in a Higher Education environment.
Knowledge of analytics tools like Google Analytics, Tableau, or other reporting platforms.

SALARY: $52,000 - $55,000/annually, approximately.

$4,333.34 - $4,583.34/monthly.

BENEFITS (rules, policies, eligibility apply)

From our generous

benefits package

and professional development opportunities, to our retirement programs and our commitment to service excellence, the Island University is an engaging and rewarding place to work.

Insurance

Medical
- $0 - $30 per month for Employee Only coverage after university contribution ($920 value).
- Up to 83% of premium covered by the university:
  - Employee and Spouse
  - Employee and Children
  - Employee and Family coverage
Dental & Vision
Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account

On-campus wellness opportunities

Work Life Solutions:

Counseling, Work Life Assistance, Financial Resources, and Legal Resources

Tuition Benefits:

Public Loan Forgiveness
Book scholarships
100% tuition coverage for up to 18 credit hours per fiscal year (other rules may apply).

Retirement

Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP)
Voluntary Tax Deferred Account/Deferred Compensation Plan

Time Off:

8+ hours of vacation paid time off every month.
8 hours of sick leave time off every month.
8 hours of paid time off for Birthday leave.
12-15 paid holidays each year.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

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