Marketing Coordinator in Jacksonville

About Us:

Founded in 1975, SIA Group has grown into one of the largest privately owned full-service insurance agencies in the United States, with multiple locations throughout North Carolina and Virginia. We are an award-winning firm and have been listed as a Top 100 Privately Held Property Casualty Agency by the Insurance Journal. We pride ourselves on a supportive work culture, career development, work/life balance, and reward our employees for their hard work. With many different career paths based on your professional expertise, we invest in our employees to make a difference and improve the lives of those we serve.

Job Description

The Marketing Coordinator is responsible for assisting with the execution of marketing campaigns and initiatives to drive brand awareness, engagement, and sales. This role typically involves a mix of creative, organizational, and communication tasks.

Position Overview:

The Marketing Coordinator supports the marketing department in planning, executing, and analyzing marketing campaigns across various channels. This role involves coordinating with internal teams, vendors, and external partners to ensure timely and effective delivery of marketing materials and strategies.

Key Responsibilities:

Campaign Coordination:
- Assist in the development and implementation of marketing campaigns across multiple channels (email, social media, print, digital, etc.).
- Ensure campaigns are executed on time, within budget, and according to project goals.
- Coordinate the creation and distribution of marketing materials (brochures, flyers, social media posts, etc.).

Content Creation and Management:
- Help develop and edit marketing content for websites, social media, email campaigns, and blogs.
- Ensure content is aligned with brand guidelines and optimized for target audiences.
- Maintain the content calendar and ensure deadlines are met.

Social Media Management:
- Assist in managing the company’s social media accounts (Facebook, Instagram, LinkedIn, etc.).
- Monitor social media engagement and track performance.

Collaboration and Communication:
- Work closely with the marketing team, sales department, and other departments to ensure consistency across all marketing materials.
- Coordinate with vendors and sales teams for campaign execution.

Budget and Resource Management:
- Track campaign expenses and stay within budget guidelines.
- Assist in the preparation of marketing budgets and ensure proper allocation of resources including reports on ROI.

Administrative Support:
- Provide administrative support to the marketing team, including scheduling meetings, organizing files, and disseminating communication.
- Take detailed notes of all meetings such as vendor demos and team meetings.
- Ability to write SOPs for vendor demos.
- Maintain files, update outline for new materials, keep all files updated and organized.
- Ability to create proposals, presentations, and executive briefings.

Qualifications:

Education: Associate’s degree in Marketing, Communications, Business, or related field.
Experience: 1-2 years of experience in a marketing or related role (internships or part-time roles may count).
Background in insurance is a plus, or willingness to obtain insurance license within 90 days of hire. (Paid for by us!)
Skills:
- Strong written and verbal communication skills (specifically writing copy).
- Proficiency with marketing tools (Google Analytics, email marketing platforms, CRM systems).
- Familiarity with social media platforms and digital marketing strategies.
- Strong organizational and multitasking abilities.
- Basic knowledge of design tools (Adobe Creative Suite, Canva, InDesign, Premiere Pro, Photoshop, WordPress) is a plus.
- Microsoft Suite, Excel, Word, PowerPoint
- Basic photography and videography experience
- Basic understanding of the elements of design (e.g. color theory, white space, blocking, UX)
- Ability to assist with scheduling, creating, and editing podcasts.

Personal Attributes:

Detail-oriented and self-motivated.
Creative thinker with the ability to come up with innovative ideas.
Ability to work under pressure and manage multiple projects simultaneously.
Strong team player with a positive attitude and eagerness to learn or ask questions.

Work Environment:

Full-time, office-based
Monday – Friday 8am-5pm

Benefits/Perks

401k
Health/Dental/Vision Insurance
PTO
Wellness Resources
Comprehensive benefits package including health insurance, retirement plans, and more
Ongoing training and professional development opportunities
Supportive work culture with opportunities for career advancement

Marketing Coordinator

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