Marketing Coordinator

WHO ARE YOU?

Do you enjoy dance music? Do you excel at social media and marketing within the dance music space? Then we’re looking for YOU! We are looking for a highly motivated self-starter who embodies both a passion for dance music culture and a love of social media marketing. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Throughout our 30-year history, Insomniac has produced festivals, concerts and club nights for millions of attendees across the nation. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.

Insomniac’s West Coast Clubs Division is focused on creating a first class experience for our Headliners. Our expanding roster of club partners includes some of the world's top venues, delivering performances from globally renowned DJs backed by top-notch sound and visuals. The diverse calendar of events celebrates the electronic dance music community and culture, offering an endless range of experiences. Insomniac’s West Coast Clubs Division includes venues world renowned venues; Exchange LA, Academy LA, Avalon, Day Trip in the Park, Time Nightclub, Nova SD, and Bloom.

THE ROLE

The Marketing Coordinator’s primary role is to support the Marketing department in executing the overall marketing strategy for our venues. This position is responsible for posting across multiple social media platforms, effectively communicating in the company’s voice to its followers, and growing that following. The Marketing Coordinator will play a role in the development and execution of new creative marketing initiatives, coordinating with artists teams, driving ticket sales, as well as community outreach programs designed to cultivate relationships to grow the company's presence and customer base.

RESPONSIBILITIES

• Assist with project management of content creation and assets for each show
• Coordinate with artists managers and agents for approvals, announcement timelines, and marketing efforts to drive ticket sales
• Create and update venue FB events, Bandsintown listings, etc.
• Distribute assets to staff members, promoters, and artist teams weekly on announcement
• Maintain and update venue websites with optimized seo, assets, photos, and media
• Maintain a multi-platform social media schedule of content and posts designed to grow our social media reach and followership, while engaging with our customers creatively and helping increase ticket sales
• Create fun and viral content for venue socials (Tiktok, Instagram, Threads, X, and Facebook)
• Creating advertising campaigns on Meta & Tiktok for each show campaign
• Assist with deployment of weekly email newsletters, dedicated email blasts, SMS campaigns, and upkeep of email segmentation audiences
• Develop and grow community outreach programs with local businesses, colleges, and organizations
• Introduce new ideas, marketing practices, platforms, and applications that will help keep our efforts ahead of the curve from our competitors
• Onboard and coordinate teams of third-party promoters and affiliate networks
• Oversee in-venue marketing activations
• In addition to the responsibilities listed above, the employee may be assigned other
• duties or tasks as needed

QUALIFICATIONS

• Four-year degree in applicable field of study
• 2+ years of Marketing experience
• Must be 21 years of age or older (required for working in the venue during operations)
• Active social media user (TikTok, Instagram, Threads, X, Facebook, YouTube, Snapchat)
• Proficient with Microsoft Word & Excel, Google Docs & Sheets
• Experience with Facebook/IG Business Manager, Google Adwords, and Analytics preferred but not required
• Familiar with popular electronic music artists and DJs
• Have a desire to work in the entertainment industry
• We require all staff be self-motivated, task-driven, and have the ability to thrive in a fast-paced work environment

WORK ENVIRONMENT

• Must be able to tolerate loud noise levels & busy environments in dynamic work locations
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines and work events

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Hourly Pay Range: $23.00 - $28.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.

EQUAL EMPLOYMENT OPPORTUNITY

Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Job Type: Full-time

Pay: $23.00 - $28.00 per hour

Schedule:

• Monday to Friday

Work Location: In person