Marketing Coordinator

Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will play a crucial part in developing and executing marketing strategies that enhance our brand presence and drive engagement. The ideal candidate will have a strong background in digital marketing, content marketing, and experience with various marketing tools and platforms. You will collaborate with cross-functional teams to ensure the successful implementation of marketing initiatives.

Responsibilities

• Assist in the development and execution of comprehensive marketing plans that align with business goals.
• Create engaging content for various channels including websites, blogs, social media, and print advertising.
• Manage and optimize digital marketing campaigns, including SEO strategies to improve online visibility.
• Utilize Adobe Creative Suite to design promotional materials and graphics that resonate with target audiences.
• Oversee the maintenance and updates of the company website using WordPress, ensuring content is fresh and relevant.
• Implement marketing automation strategies to streamline processes and enhance customer engagement.
• Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing strategies.
• Collaborate with sales teams to develop promotional materials that support sales efforts and drive conversions.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proficiency in Adobe Creative Suite for design projects.
• Experience in digital marketing techniques including SEO, content marketing, and social media management.
• Familiarity with WordPress for website management.
• Strong understanding of marketing automation tools and their applications.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• Previous experience in print advertising is a plus.

Join us as we strive to elevate our brand through innovative marketing strategies!

Job Type: Full-time

Pay: $18.00 - $22.00 per hour

Expected hours: No less than 15 per week

Experience:

• Content creation: 1 year (Preferred)

Ability to Commute:

• Brockton, MA 02302 (Required)

Work Location: In person