Marketing Coordinator

Benefits of working for us:

• Competitive salary
• Relaxed Company Culture
• Generous Vacation Allowance
• Health/Dental/Vision Insurance
• Flu Shots
• Life Insurance
• Long and Short Term Disability Insurance
• Investment in Professional Development
• Value Recognition and Rewards
• 9 paid holidays
• Birthday Paid time off
• Generous Company 401K 4% Match
• Company laptop & Cell Phone
• Team Outings & Events
• Flexible Work/Life Balance Valued

JOB SUMMARY:

Under the supervision of the Director of Sales and Marketing, the Marketing Coordinator develops and implements the Company’s advertising, marketing, and communications programs regarding its highly technical services, in order to build brand awareness, increase sales and ensure clear communications regarding a variety of matters.

REPORTS TO: Director of Sales and Marketing

DIRECT REPORTS: None

Essential Functions

Media and Advertising

• Assist in the development of all strategic and tactical marketing initiatives and plans.
• Create and implement marketing/media plans that include print, online, tradeshows and social networking opportunities.
• Concept and write branded advertising campaigns.
• Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
• Traffic all advertisements to appropriate publications and online venues.
• Create, maintain and strengthen Company’s overall brand in all forms of media (online, print, academic).
• Organize and streamline service offerings into customer friendly concepts.
• Manage printers and other promotional vendors.

Web

• Manage the content of our corporate website to ensure that it is current, dynamic, and relevant.
• Write, execute, and deploy email marketing campaigns and web content.
• Modify web widgets in CMS tool if needed.
• Consider new ways to further develop our corporate site in order to make it a selling tool.
• Manage web analytics and ad words campaigns with outside vendor on an ongoing basis.

Events

• Coordinate and organize all tradeshow arrangements (registration, shipping, promotion).

KNOWLEDGE, SKILLS & ABILITIES:

• Superior creative and technical writing skills.
• Keen eye for detail and ability to produce high quality content.
• Demonstrated experience in internet, direct mail, print and electronic advertising.
• Strong creativity and marketing skills. Ability to generate multiple and varied ideas.
• Must be able to manage many moving parts and details at once.
• Organizational and time management skills. Complete work within established time frames.
• Ability to prioritize and coordinate multiple projects and competing work demands. Ability to see the “big picture” while managing several small projects.
• Ability to work independently and be self-motivated.
• Ability to carry out instructions furnished in written or oral form.
• Excellent verbal communication skills.
• Ability to report work orally or in writing to supervisor as required.
• Positive interpersonal skills, including the ability to establish and maintain cooperative, courteous working relationships with others.
• Ability to understand, apply and use personal computers and software applications including advanced skills in Power Point, Excel, and Word.
• Ability to problem-solve job-related issues.
• Ability to maintain confidentiality of information regarding company financial and other information.

EDUCATION, EXPERIENCE, & KNOWLEDGE:

• Bachelor’s degree in business, Communications, Marketing, or other related field, and two to four years related experience.
• Demonstrated background in content management, creative writing, advertising concepting, direct mail, print, media negotiations, and electronic advertising.
• Experience using a CMS for web editing and basic web programming a plus.
• Strong experience in social media a plus!

WORK ENVIRONMENT/PHYSICAL DEMANDS:

• Use of computer and office equipment.
• Ability to remain calm in stressful situations
• Performs all administrative functions expected at this level.