Marketing Coordinator

Marketing Coordinator Job Description

Location: Splash RV Resort | On-site
Job Type: Full-Time
Reports To: General Manager

Position Overview

The Marketing Coordinator is a pivotal role at Splash RV Resort, responsible for executing marketing strategies that drive occupancy, enhance brand visibility, and ensure guest satisfaction. This role plays a key part in maximizing revenue, boosting brand engagement, and creating memorable guest experiences. The position involves managing digital advertising campaigns, maintaining the resort’s online presence, preparing and working within a budget, and coordinating marketing content across multiple channels. The ideal candidate will bring creativity, organization, and data-driven insights to support the resort's marketing goals while collaborating with various teams to achieve success.

Key Responsibilities

Digital Marketing & Advertising

• Develop, launch, and optimize digital advertising campaigns across platforms (e.g., Google Ads, Facebook Ads).
• Monitor campaign performance metrics (click-through rates, conversions, ROI) and provide actionable insights for improvement.
• Plan and execute targeted campaigns to fill occupancy gaps, coordinating efforts at least 90 days in advance.
• Explore and recommend emerging digital marketing trends to enhance campaign effectiveness.

Website & Digital Management

• Regularly update the resort’s website with new events, promotions, and activity flyers using Prismic or other CMS platforms.
• Manage third-party digital listings (e.g., Google, TripAdvisor, Yelp) to ensure accurate and up-to-date information.
• Implement SEO strategies to improve search engine rankings and website traffic.

Content Coordination

• Collaborate with the activities team to integrate events into marketing materials, ensuring timely approval and distribution.
• Assist with creating and updating on-site marketing materials such as flyers and photo booth layouts.
• Work closely with the social media team to align campaigns and create engaging content for various platforms.
• Oversee the creation of photo and video assets to align with brand guidelines.

Email Marketing

• Design and distribute weekly email campaigns featuring promotions, events, and guest photos.
• Plan and execute targeted email campaigns to address occupancy challenges and promote upcoming events.

Reputation Management

• Respond to online reviews on platforms like Google, TripAdvisor, The Dyrt, and Yelp in a professional and timely manner.
• Implement strategies to enhance guest engagement and maintain a positive online reputation.
• Monitor guest feedback trends to provide insights and recommendations for operational improvements.

Partnerships & Influencer Relations

• Manage relationships with local influencers, coordinating their stays and sharing promotional content.
• Build partnerships with community organizations and develop PR strategies to boost visibility.
• Assist in drafting press releases and coordinating media coverage to enhance brand visibility.

Strategic Planning

• Collaborate with the leadership team to create quarterly marketing plans that address slower occupancy periods.
• Assist in developing promotions and initiatives for offseason cottage rentals and “bridge” weekends.
• Identify and leverage market trends to refine long-term marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, hospitality marketing preferred.
• Proficiency in digital advertising platforms (Google Ads, Facebook Business Suite) and content management systems (Prismic or WordPress).
• Strong analytical skills with the ability to interpret campaign performance data and utilize tools such as Google Analytics or Tableau.
• Excellent organizational, communication, and time management skills.
• Creative mindset with attention to detail and a proactive attitude.
• Proven ability to collaborate in a team-oriented, fast-paced environment.

Why Join Splash RV Resort?

Join our team at Splash RV Resort, where innovation meets hospitality, and every day brings exciting opportunities to make a difference. Splash RV Resort is a thriving luxury destination, offering a collaborative and innovative work environment. As part of our team, you’ll play a key role in shaping our marketing efforts and driving guest satisfaction.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• Employee discount
• Paid time off

Work Location: In person