Marketing Coordinator

Company: Haven Springs Assisted Living

Location: Green Valley, Tucson and Phoenix

Job Type: Part-Time (30 hours/week)

Salary: $22.00 - $24.00 per hour (DOE) + Commission

About Haven Springs Assisted Living:

Haven Springs Assisted Living is a warm and welcoming community dedicated to providing exceptional care and support for seniors in a comfortable, home-like environment. We offer a range of personalized services designed to promote independence, well-being, and a high quality of life for our residents. We're expanding our reach and looking for a dynamic Marketing Coordinator to join our team and help us connect with more families in the Tucson, Phoenix, and Green Valley areas.

Job Summary:

We are seeking a passionate and results-driven Marketing Coordinator to develop and execute marketing strategies that increase brand awareness, generate leads, and ultimately, drive move-ins to our assisted living community. This role requires a creative individual with strong interpersonal skills and a proven track record in both digital and in-person marketing. You will be responsible for building relationships with key referral sources and representing Haven Springs within the local community.

Responsibilities:

• Online Marketing:
• Manage and grow Haven Springs' social media presence on platforms like Facebook and Instagram.
• Create engaging content (posts, images, videos) that showcases the unique benefits of our community.
• Run targeted advertising campaigns to reach potential residents and their families.
• Monitor social media analytics and adjust strategies for optimal performance.
• Explore other online marketing opportunities as needed.
• In-Person Marketing:
• Develop and maintain relationships with local referral sources, including hospitals, SNFs, churches, healthcare providers, and senior centers.
• Attend local events, health fairs, and community gatherings to promote Haven Springs.
• Conduct presentations and provide information about our services to potential residents and their families.
• Schedule and conduct tours of the Haven Springs community.
• Lead Generation & Management:
• Track and manage leads generated through online and in-person marketing efforts.
• Follow up with leads in a timely and professional manner.
• Maintain accurate records of marketing activities and outcomes.
• Collaboration:
• Work closely with the Haven Springs management team to align marketing strategies with overall business goals.
• Provide feedback and insights on market trends and competitor activities.

Qualifications:

• Proven experience in marketing, preferably in the senior living or healthcare industry.
• Strong understanding of digital marketing principles and best practices.
• Excellent written and verbal communication skills.
• Proficiency in managing social media platforms (Facebook, Instagram, Indeed).
• Experience with online advertising platforms (e.g., Facebook Ads Manager) is a plus.
• Ability to build and maintain relationships with diverse individuals and organizations.
• Strong organizational and time management skills.
• Self-motivated, proactive, and able to work independently.
• Valid driver's license and reliable transportation for travel within Tucson and Green Valley area
• Experience in healthcare, specifically in referral relations will be highly valuable.

Compensation & Benefits:

• Hourly rate: $22.00 - $24.00 per hour, depending on experience.
• Commission: $1,000 for each new resident move-in resulting from your direct marketing efforts.
• Part-time schedule: 6 hours per day, 5 days a week (30 hours/week).
• Opportunity to make a meaningful difference in the lives of seniors.
• Dynamic and supportive work environment.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Expected hours: 6 per week

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Green Valley, AZ 85614 (Required)

Willingness to travel:

• 75% (Preferred)

Work Location: Hybrid remote in Green Valley, AZ 85614