Marketing Coordinator

About Alturas Homes:

Alturas Homes is dedicated to creating warm, inviting, and thoughtfully designed homes. As a premier home builder, we pride ourselves on delivering an exceptional experience to our clients. We’re seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic marketing team.

Position Overview:

The Marketing Coordinator plays a vital role in supporting the marketing team to execute day-to-day tasks, ensure smooth project management, and maintain effective communication across departments. This individual will assist in content creation, creating/updating marketing materials, event marketing, digital marketing, and administrative support to drive the success of our marketing initiatives.

Key Responsibilities:

1. Content Creation and Support

• Assist in creating marketing materials such as brochures, flyers, email campaigns, and social media content.
• Write and proofread copy for campaigns, blogs, newsletters, and advertisements.
• Support website updates by ensuring accurate and engaging descriptions of homes and communities.

2. Social Media

• Help manage the company’s social media accounts, including creating posts, scheduling content, and engaging with followers.
• Monitor social media platforms for comments and questions, responding promptly and professionally.
• Track and report social media metrics to the Marketing Director.

3. Digital Marketing and Lead Generation Support

• Assist in executing digital campaigns (Google Ads, Facebook Ads, email marketing) by handling administrative tasks.
• Manage the CRM system, entering and organizing lead data and tracking progress.
• Monitor digital platforms and escalate issues to the Marketing Director.

4. Event Coordination

• Support planning and coordination for events such as open houses, model home tours, and community launches.
• Assist with event logistics, including invitations, RSVPs, and setup.
• Ensure marketing materials and promotional items are prepared for events.

5. Market Research and Data Collection

• Conduct research on competitors, market trends, and customer demographics.
• Compile and present findings to the Marketing Director.
• Organize and maintain data for marketing strategy planning.

6. Website and SEO Support

• Assist in updating the company website with accurate home listings, blogs, and community information.
• Perform basic SEO tasks such as keyword research and updating meta tags.
• Track website analytics and provide traffic and conversion reports.

7. Graphic Design and Visual Content Support

• Create visually appealing marketing materials, including flyers and social media graphics.
• Manage and organize the company’s image and video libraries.
• Assist with designing marketing collateral under the guidance of the Marketing Director.

8. Administrative and Coordination Support

• Schedule meetings, prepare reports, and handle communications with vendors or partners.
• Manage project timelines and maintain an organized marketing calendar.
• Ensure campaigns and events are launched on schedule.

9. Reporting and Analytics

• Compile data from marketing campaigns and prepare reports on key metrics.
• Track advertising budget expenditures and ensure marketing initiatives remain within budget.

10. Cross-Departmental Collaboration

• Coordinate with sales and design teams to align marketing materials with current projects.
• Share insights and feedback with other departments to foster collaboration.

Who You Are:

• Bachelor’s degree in Marketing, Communications, Graphic Design or a related field (preferred).
• 2-3 years of experience in marketing
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• 1-2 years of experience in the new home construction/real estate industry is a plus.
• 1-2 years of experience in social media and content creation is a plus.
• Proficiency in graphic design software.
• Strong writing, editing, and proofreading skills.
• Familiarity with CRM systems and email marketing platforms is an advantage.

Benefits at Alturas Homes:

• Competitive salary.
• 401(k) matching
• Flexible Schedule
• Health Insurance
• Paid Time Off
• Vision Insurance
• Opportunities for professional development and growth

Schedule:

• Monday-Friday

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Work Location: In person