Marketing Coordinator

Job Overview:
At Hammer Made, we don't just sell clothing – we craft experiences and confidence through exceptional menswear. As we continue to expand, we’re looking for a Marketing Coordinator who shares our passion for style, creativity, and storytelling. This is your chance to join a dynamic team where your ideas matter and your work directly shapes our brand’s presence. If you're an organized, creative thinker eager to dive into the fashion world, we’d love to meet you!

Hammer Made is seeking a highly organized and detail-oriented Marketing Coordinator to join our growing team. This role is perfect for a driven individual who thrives in a fast-paced environment and is passionate about fashion and marketing. The Marketing Coordinator will play a key role in supporting our marketing initiatives, ensuring smooth execution of campaigns, and contributing to the brand's continued growth.

Core Responsibilities:
Campaign Support:

• Assist in the development, execution, and tracking of marketing campaigns (email, social media, digital ads, etc.).
• Monitor campaign performance metrics and prepare reports for the team.

Marketing Campaign Execution:

• Assist in planning, developing, and executing marketing campaigns across multiple channels (email, social media, paid ads, influencer marketing, etc.).
• Coordinate with internal teams and external partners (agencies, influencers, designers) to ensure timely campaign execution.
• Monitor and report on campaign performance, optimizing based on data insights.

Content Creation and Management:

• Help create marketing collateral, such as brochures, presentations, email templates, and social media posts.
• Update and maintain content on the company website and other digital platforms.
• Coordinate with designers, writers, and external vendors as needed.
• Help create and manage marketing materials such as product descriptions, blog posts, and email templates.
• Collaborate with designers, photographers, and videographers to produce high-quality visual content.
• Maintain and update website content, landing pages, and digital banners.
• Write and schedule engaging social media posts across platforms (Instagram, TikTok, Facebook, Pinterest, etc.).

Social Media Management:

• Assist in developing and executing a content calendar for social media.
• Engage with followers, respond to comments, and manage community interactions.
• Track social media analytics and suggest optimizations for engagement and reach.
• Identify trends and opportunities for social media growth and brand presence.

Email Marketing & CRM:

• Assist in the development and execution of email marketing campaigns.
• Monitor email analytics (open rates, click-through rates, conversions) and optimize accordingly.

E-Commerce & Website Management:

• Support e-commerce initiatives by optimizing product pages, descriptions, and imagery.
• Assist in setting up promotions, discount codes, and online campaigns.
• Work with developers or e-commerce managers to ensure a seamless user experience.

Market Research:

• Conduct research on competitors, industry trends, and customer behavior.
• Present findings to help guide marketing strategies and campaigns.
• Conduct research on industry trends, customer behavior, and competitor marketing strategies.
• Analyze customer insights and provide recommendations for improving brand positioning.
• Stay updated on emerging digital marketing trends and best practices.

Advertising & Paid Media Support:

• Assist in managing paid advertising campaigns (Google Ads, Meta Ads, etc.).
• Track ad performance and provide reports on key metrics.
• Coordinate with agencies or internal teams to develop ad creatives and messaging.

Administrative Support:

• Schedule and coordinate team meetings, events, and campaign timelines.
• Maintain marketing calendars and ensure deadlines are met.
• Organize and manage marketing assets in shared drives or platforms.
• Maintain marketing calendars and ensure all deadlines are met.
• Schedule and coordinate team meetings, brainstorm sessions, and presentations.
• Organize and manage marketing assets in shared drives or content management systems.
• Support budget tracking and expense reporting for marketing initiatives.

Skills Expected in the Role:
Technical Skills:

• Proficiency in Microsoft and Google Suite and marketing tools like Canva, Klaviyo, Shopify.
• Basic knowledge of SEO, Google Analytics, and social media platforms.
• Familiarity with graphic design software or video editing tools is a plus.

Soft Skills:

• Strong organizational and multitasking abilities.
• Excellent written and verbal communication skills.
• Analytical mindset with attention to detail.
• Team player with a willingness to learn.

What We Offer:

• Competitive salary and benefits package.
• A collaborative and creative work environment.
• Opportunities for professional growth and development.
• Employee discounts on Hammer Made products.

Skills Expected in the Role: Technical Skills:

• Proficiency in Microsoft and Google Suite and marketing tools like Canva, Klaviyo, Shopify.
• Basic knowledge of SEO, Google Analytics, and social media platforms.
• Familiarity with graphic design software or video editing tools is a plus.

Soft Skills:

• Strong organizational and multitasking abilities.
• Excellent written and verbal communication skills.
• Analytical mindset with attention to detail.
• Team player with a willingness to learn.

Experience and Education:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 1-2 years of experience in a marketing role preferred.
• Passion for fashion, retail, and the luxury menswear market.