Marketing Coordinator

We are seeking a creative and data-driven Marketing Manager to join our team at FieldHub, a leading provider of accounting and ERP software for security integrators. The ideal candidate will be responsible for generating, creating, and distributing engaging content across various marketing channels to increase brand awareness, drive customer engagement, and support our growth objectives.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with FieldHub's marketing goals and target audience preferences
• Generate innovative ideas for customer-specific and FieldHub product-related content that resonates with our target audience and showcases our software's value proposition
• Create compelling social media posts, blog articles, email newsletters, and other marketing collateral using your writing, editing, and content creation skills
• Collaborate with graphic designers and video production contractors to develop visually appealing and engaging multimedia content
• Plan, coordinate, and conduct periodic webinars including the packaging and distribution of related artifacts
• Manage and maintain an editorial calendar to ensure a consistent and timely flow of content across all marketing channels
• Schedule and distribute paid and organic social media and marketing content using various platforms and tools
• Monitor and analyze content performance metrics to optimize future content creation and distribution strategies
• Prepare and present weekly reports on past content performance and future content plans to stakeholders
• Stay up-to-date with the latest content marketing trends, best practices, and technologies to continuously improve our content strategy

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 2+ years of experience in content creation and distribution, preferably in the software or technology industry
• Excellent writing, editing, and proofreading skills with a keen eye for detail and accuracy
• Proficiency in content creation tools including Figma, Canva, and video editing software such as Descript, CapCut, or Resolve
• Strong understanding of social media platforms, best practices, and analytics tools
• Experience with content management systems (CMS), project management (e.g., Asana) and email marketing platforms
• Familiarity with SEO and SEM principles and best practices
• Ability to work independently and collaboratively
• Strong project management and organizational skills with the ability to multitask and meet deadlines
• Analytical mindset with the ability to interpret data and derive actionable insights
• Stay up-to-date with the latest content marketing trends, best practices, and technologies to continuously improve our content strategy

Other Benefits

• Hybrid Work: Primarily remote with a few days, per month, of in-person collaboration with senior team
• Travel Opportunities: Travel to broaden horizons and deepen understanding
• Tech Gear: Company-provided MacBook
• Company Offered Health, Dental, and Vision Insurance, FSA, and More
• 401k with Company Match
• Leadership Exposure: Direct interaction with co-founder and leadership team for mentorship and learning opportunities

Job Type: Full-time

Pay: $60,000.00 - $74,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Have you planned and conducted webinars before? What steps did you take to ensure their success, and how did you handle the distribution of related content?
• How do you monitor and analyze content performance metrics? Can you give an example of how you used these insights to optimize future content strategies?
• Can you describe a comprehensive content strategy you developed and executed in your previous role? What were the key components and outcomes?

Work Location: Hybrid remote in Bethesda, MD 20814