Marketing Coordinator

This is a fantastic opportunity for a results-driven and hands-on individual to join our team at Baltic Roofing. This role is Hybrid / In-Person, with company headquarters in Willowbrook, IL.

ABOUT US

At Baltic Roofing, we provide residential roofing solutions that are functional, beautiful, and delivered with a smile. We’re an established, family-owned business with a reputation for excellence, focusing on creating a best-in-class roofing experience built on respect.

WHAT YOU WILL DO

You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution:

• Developing and executing email marketing campaigns and managing a CRM management: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters. Experience with Hubspot is a plus

• Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value

• Graphic design and developing marketing materials: Designing lead magnets, resources, content, brochures, and landing pages

• Writing and editing marketing copy for various channels such as social media, email, and website content

• Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement**.**

• Video production: Coordinating and managing video content and production pipeline, and scheduling video content. Basic video editing skills a plus!

• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time

• Create content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics

• Manage the company's website, including updating content and ensure website performance. Experience with Wordpress is a plus

• Experience with paid advertising, proven experience in launching, managing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and print media is a plus

• Coordinating with other departments, sponsors, and partners: Coordinate marketing activities with other departments, such as sales, product development, and customer service, to ensure that marketing initiatives align with overall business objectives. Coordinate sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences

WHAT WE OFFER

• Work Environment: This is a Full-Time Hybrid / In-Person position, flexible hours.

• Compensation: Salary expectation of $70-90k/ Year

• Benefits: Health/ Dental Insurance, Paid Time Off, and additional perks.

• Growth opportunities: Gain management and marketing experience.

THE SIX NON-NEGOTIABLES OF THIS ROLE

• Leadership. You will be responsible for coordinating and managing Baltic Roofing’s Internal marketing team. We fully expect this role to grow into a marketing team leader role where you will manage a team of multiple marketing assistances

• Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work

• Being tech-savvy. You don’t need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc

• Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion

• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude

• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.

If this sounds like you, APPLY NOW and let us know why you'd be a great addition to our team. We can't wait to meet you!