Marketing Coordinator

Job description

Landscape Lighting Pro of Utah builds world class outdoor lighting systems. Our team takes pride in being leaders in design, installation, manufacturing, and creating solutions for all of our clients outdoor lighting needs.

If you are as passionate about what you do as we are, and can work well independently as well as with a team, enjoy being creative, we are seeking a proven team member to drive brand awareness, generate leads, and engage our audience. Help us tell our story through creating outstanding digital campaigns.

Responsibilities:

• Social Media Management: Create and schedule content for platforms including Facebook, Instagram, LinkedIn, Pinterest, and others. Develop social media strategies to increase audience engagement and brand visibility. Manage Google Business Account and optimize Google Ads campaigns.
• Performance Measurement: Regularly track and analyze performance metrics, including Google Analytics, email performance, and lead generation campaigns. Provide actionable insights to improve marketing efforts.
• Copywriting: Write and publish engaging blog content tailored to our target audience. Develop compelling copy for campaigns, advertisements, and promotional materials.
• Email Marketing: Design, implement, and manage email campaigns, including automated drip campaigns and one-off communications using Mailchimp.
• Website Management: Update website content to ensure accuracy and relevance.
• Industry Knowledge: Stay informed on industry trends, emerging tools, and content strategies to continuously evolve our content approach and produce fresh, inspiring material for our audience.
• Print and Design: Collaborate on print advertising projects and design materials such as postcards, door hangers, and other print assets.
• Team Collaboration: Work closely with the Office Manager and team members to ensure smooth operations and provide support across tasks as needed.

Qualifications:

• Bachelor’s degree in Marketing or a related field (preferred)
• 2+ years of professional experience in digital marketing or a similar role.
• At least 1 year of experience in copywriting or a strong understanding of engaging content writing.
• Proficiency in CRM platforms (e.g., Mailchimp or similar tools).
• Experience with website platforms such as Showit and WordPress.
• Familiarity with SEO/SEM strategies, PPC campaigns, and performance analytics.
• Proficiency in Canva or other design tools for marketing materials.
• Strong command of Microsoft Office Suite and web analytics tools (Google Analytics preferred!).
• Excellent written and verbal communication skills.
• Strong presentation skills with the ability to convey ideas clearly and confidently.
• Detail-oriented with strong organizational and time-management skills.

Job Type: Full-time

Pay: $47,000.00 - $56,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Associate (Preferred)

Experience:

• Marketing: 2 years (Required)

Work Location: In person