Marketing Coordinator

Job Title: Marketing Coordinator
Location: Homestead, Florida On-Site required.

Company: Everglades Alligator Farm

About Us:

At Everglades Alligator Farm, we're known for providing thrilling airboat rides and captivating alligator shows in the heart of Florida's beautiful Everglades. Our mission is to create unforgettable experiences for tourists while preserving the natural beauty of this unique ecosystem.

Job Summary:

As a Marketing Coordinator at Everglades Alligator Farm, you'll play a key role in promoting our tourist attraction to a wider audience. You'll work closely with the owner and upper management to execute marketing campaigns, manage social media accounts, identify new promotional opportunities and engaging with our community. This position involves regular travel within the local area and occasional travel outside of town.

Responsibilities:

Collaborate with partners and management to develop and implement marketing strategies and campaigns.

Create engaging content for our website, social media platforms, and email newsletters.

Monitor and manage our social media accounts, responding to comments and messages.

Organizing and promoting birthday parties, special events and promotions.

Planning, sourcing, and scheduling seasonal exhibits and value-added inside park.

Conduct market research to identify trends, opportunities, and competitors.

Attend Networking events locally representing our business.

Prepare and analyze marketing performance reports using tools like Google Analytics.

Coordinate with graphic designers, photographers, and videographers for content creation.

Build relationships with community, tour operators, and industry leaders.

Prepare weekly Marketing and Sales Reports for management.

Assisting guests and staff during high season.

Qualifications:

Bachelor’s degree in marketing, Business, or a related field.

Proven experience in marketing or a related role.

Excellent written and verbal communication skills.

Proficiency in social media platforms and digital marketing tools.

Strong organizational and multitasking abilities.

Creative mindset with an eye for detail.

Ability to work effectively in a team environment.

Experience in Adobe Canva and InDesign

Passion for tourism, wildlife, and the Florida Everglades.

How to Apply:

If you're excited about the opportunity to promote the wonders of the Everglades and join a fun-loving team, please send your resume and a cover letter.

Job Type: Full-time

Pay: $52,500.00 - $60,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Holidays
• Monday to Friday
• Weekends as needed

Willingness to travel:

• 25% (Preferred)

Work Location: In person