Marketing Coordinator

Marketing Coordinator – Joyfolie / Fashion Brand

The Marketing Coordinator is responsible for creating and maintaining effective, dynamic marketing calendars and coordinating the planning and execution of creative assets to support Joyfolie’s brand initiatives. This role manages the relationship with the advertising agency, ensuring clear communication and alignment with budgets, brand objectives, and revenue and margin targets. Additionally, the Marketing Coordinator supports in-store marketing efforts, including planning and executing events and initiatives to enhance the customer experience and drive sales.

Key Responsibilities:

• Marketing & Content Calendar Management
• Develop and maintain comprehensive launch, marketing, and content calendars to guide cross-functional teams on upcoming initiatives and campaigns..
• Coordinate with the creative team to ensure timely delivery of assets for social media, email, and ad campaigns that align with the brand’s marketing strategy.
• Create email/sms campaigns creative and copy in Photoshop/Klaviyo, manage send strategy and segmentations in Klaviyo against set KPIs.
• Advertising & Social Media Oversight
• Oversee the design and execution of social media, advertising, and email content, ensuring consistency with the brand’s voice and objectives.
• Collaborate closely with the ad agency to manage campaigns, maintaining adherence to budget, brand goals, and revenue targets.
• Graphic Design
• Execute high-quality graphics and visuals using Photoshop for email and sms, ecomm/website, ad campaign creative, marketing collateral, social and other creative projects/needs for the business.
• In-Store Marketing & Event Planning
• Support in-store marketing by planning and coordinating events, promotions, and other initiatives that drive customer engagement and sales.
• Develop and maintain a store event calendar to align in-store activities with broader marketing goals.
• Budget & Ad Spend Management
• Manage ad spend budgets, tracking expenses and optimizing allocation to maximize return on investment while staying within budget parameters.
• Work with the finance team to monitor and adjust marketing expenditures to meet margin and revenue targets.

• Agency Relationship Management
• Serve as the primary liaison between Joyfolie and the advertising agency, facilitating clear communication, alignment with brand objectives, and successful execution of ad campaigns.
• Aligning on meeting agendas, calendars, and expectations.
• Analytics & Performance Tracking:
• Monitor KPIs across all marketing channels to measure campaign effectiveness.
• Use data insights to improve campaign performance and ROI.
• Leadership & Team Management:
• Lead, mentor, and manage a team of marketing professionals.
• Foster a collaborative and innovative team culture.
• Qualifications:
• Experience & Expertise:
• Proven experience in fashion or beauty marketing (minimum 3–5 years).
• Proficiency in Photoshop, Klaviyo, and email marketing platforms.
• Strong understanding of Google Ads, Meta Ads, and social media strategies: Meta/TikTok (TikTok Shop is a plus).
• Experience with Shopify is a bonus.
• Affiliate Marketing is a bonus (esp if you’ve built out a program & managed)
• Holistic Influencer collaborations is a bonus (esp if you have existing relationships)
• Skills & Competencies:
• Exceptional copywriting skills for various platforms.
• Ability to create and execute creative, high-impact content.
• Strong analytical mindset with the ability to interpret KPIs and metrics.
• Thrives in high-pressure environments, meets deadlines, and excels at multitasking.
• Self-motivated and proactive with a "can-do" attitude.
• Availability & Flexibility:
• Must be available to start within 2 weeks of receiving offer
• Open to remote work, with a preference for candidates willing to relocate to Colorado, to work Hybrid out of our HQ office

At Joyfolie, each team member is expected to bring a positive, collaborative attitude, take full ownership of their core responsibilities and KPIs, and actively contribute to fostering a healthy, cooperative work environment.

How to Apply: Please send your resume, portfolio/website, Linked In profile and a brief cover letter detailing your experience and why you’re the perfect fit for this role to elle.molchan@joyfolie.com. We look forward to hearing from you!

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 3 years (Preferred)
• Fashion retail: 3 years (Preferred)
• Google Ads: 3 years (Preferred)

Experience:

• Marketing: 3 years (Preferred)
• Fashion retail: 3 years (Preferred)
• Google Ads: 3 years (Preferred)

Experience:

• Marketing: 3 years (Preferred)
• Fashion retail: 3 years (Preferred)
• Google Ads: 3 years (Preferred)

Ability to Commute:

• Longmont, CO 80504 (Preferred)

Ability to Relocate:

• Longmont, CO 80504: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Longmont, CO 80504