Marketing Coordinator

Summary

Keystone Law Group is seeking a talented Marketing Coordinator to enhance our dynamic and growing team. The ideal candidate will possess a strong foundation in digital marketing that includes marketing automation, CRM, WordPress, SEO, and PPC and will manage the complete lifecycle of key projects in support of the firm’s marketing and business development strategy. This role is pivotal to the Marketing & Business Development Department, where you will collaborate closely with and report to the Director of Marketing to achieve departmental and firm-wide objectives.

About Us

Keystone Law Group is more than just the largest probate law firm in California; we are a team of dedicated professionals committed to excellence in legal practice. Our firm is the leader in the probate law sector, with a focus on trust, estate, and conservatorship litigation and administration. We pride ourselves on our superior client service, commitment to technology, and a culture that values the professional growth and well-being of our employees.

The Marketing & Business Development Department is dedicated to amplifying our market presence and fortifying client relationships. Through innovative marketing strategies and client-focused business development, we elevate the firm's brand and drive growth. Our expertise in market analysis and strategic outreach positions Keystone as a leading law firm in our specialty.

Location

This position can be either fully remote or hybrid, with the expectation of being in the office on an as needed basis.

Essential Duties and Responsibilities

• Business Development: Oversee and coordinate rankings, awards, pitch and presentation development, directories, and business/relationship intelligence.
• Event Planning & Management: Plan, execute, and report on firm events, including conferences, seminars, receptions, sponsorships, speaking engagements, and other events related to the promotion of our firm and attorneys.
• Content Management: Manage the complete lifecycle of content development, from ideation through execution and reporting. Review and edit content developed by external vendors. Ensure timely posting of content on the website, social channels, and outbound campaigns. This includes written, visual, and video content.
• Vendor Partnerships: Coordinate and work with external partners to effectively and efficiently execute marketing initiatives that are aligned with the marketing strategy. Ensure deliverables are completed on time and within budget.
• Campaign Development: Working within the capabilities of the marketing automation software, execute on campaign design based on the campaign strategy designed by leadership. Provide hands-on execution and support on campaign setup with internal or external partners.
• Website & SEO Support: Working within the WordPress environment, make and/or coordinate new pages/posts, general updates to website pages, content additions, and any other necessary work to optimize our digital content.
• Social Media Management: Manage the firm’s social media calendar to foster engagement within each social channel. Coordinate the development of post content, including assets. Leverage Hootsuite to post content.
• Data & Analytics: Using the full suite of our technology platforms, gather and report on marketing metrics to illustrate effectiveness of marketing tactics. This includes, but not limited to, website analytics, digital advertising performance, campaign performance as well as contact maintenance.
• Market and Competitive Intelligence: Working with the firms’ leadership team, perform research on competitor messaging, positioning, practice areas, and report on comparative digital marketing analytics.
• Brand Management: Manage, maintain, and update the firm’s messaging, positioning, and logo based on leadership direction and competitive intelligence.
• Perform Other Duties as Assigned: Work with the leadership team on ad hoc projects as needed.

Qualifications

• Very strong project management skills, including the ability to prioritize and execute a diverse range of tasks with a high level of attention to detail.
• Ability to take initiative, adapt to change, and work independently in high-pressure, deadline-driven scenarios while exercising sound judgment and making intelligent, informed decisions.
• Ability to handle ambiguity, weigh options, and find ways to move initiatives forward to meet critical deadlines and produce results.
• Meticulous data entry, writing, and proofing skills, with a general facility for learning new technology/software.
• Excellent written, communication, and presentation skills
• Understanding of various marketing channels to reach and engage target audiences
• Excellent time management skills with proven ability to meet deadlines
• Strong analytical and problem-solving skills
• Ability to maintain confidentiality and exercise sound discretion and good judgment
• Experience with marketing automation, email marketing, CRM (preferably Microsoft Dynamics), WordPress, Microsoft Office Suite, social media (organic and paid), graphic design (InDesign is a plus), and Asana is preferred.

Education and Experience

• Bachelor’s degree
• 3-7 years of experience in a similar role in a law firm/professional services environment

Salary Range

• $70,000 – $110,000 annual, depending on experience, plus discretionary bonus

Job Type: Full-time

Pay: $70,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Application Question(s):

• How many years of marketing experience do you have in a law firm/professional services environment?

Education:

• Bachelor's (Required)

Work Location: Hybrid remote in Los Angeles, CA 90064