Marketing Coordinator

Job Overview:
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, helping to drive brand awareness and engagement through various channels. This position requires a blend of creativity, analytical skills, and a passion for digital marketing.

Job Description: Marketing Coordinator

Location: Chanhassen, MN
Position Type: Full-Time

Job Overview:
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, helping to drive brand awareness and engagement through various channels. This position requires a blend of creativity, analytical skills, and a passion for digital marketing.

Key Responsibilities:

Marketing Campaign Development:

• Assist in the development and execution of marketing campaigns across multiple platforms, including email, social media, and digital channels.
• Manage email marketing efforts, including list segmentation, content creation, and performance analysis.
• Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.

Content and Digital Marketing:

• Collaborate with the content team to create compelling content that aligns with our brand voice and engages target audiences.
• Manage social media platforms, including content creation, scheduling, and engagement tracking.
• Optimize website content for SEO to improve organic search rankings and drive traffic.

Event and Trade Show Coordination:

• Plan and coordinate events, trade shows, and promotions, ensuring all logistics are managed effectively.
• Manage trade show participation, including booth design, setup, and follow-up activities.
• Coordinate marketing materials and communications for events and promotions.

Market Research and Analysis:

• Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing strategies.
• Monitor campaign performance metrics and provide insights for continuous improvement in marketing strategies.

Administrative Support:

• Support budgeting efforts by tracking expenses related to marketing initiatives and ensuring adherence to allocated budgets.
• Maintain organized records of marketing projects, budgets, and timelines.

Skills and Qualifications:

• Proficiency in Marketing Tools: Experience with email marketing platforms, automation tools, and social media management platforms.
• Digital Marketing Expertise: Strong understanding of SEO, digital marketing techniques, and performance analytics.
• Content Creation: Knowledge of content marketing strategies, with familiarity in basic HTML for email design and web content updates.
• Event Planning: Experience coordinating events, trade shows, and related logistics.
• Analytical Skills: Ability to analyze campaign metrics and provide actionable insights.
• Organizational Abilities: Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Communication Skills: Strong written and verbal communication skills, with an eye for detail.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in marketing, event coordination, or a related role (experience in the dental or healthcare industry is a plus).
• Proficiency in digital marketing tools, including social media management platforms, website CMS (e.g., WordPress), and email marketing tools.
• Experience in content creation, with proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
• Strong written and verbal communication skills, with attention to detail.
• Ability to manage multiple projects, meet deadlines, and adapt in a fast-paced environment.
• Analytical mindset with the ability to interpret marketing data and analytics.

Job Type: Full-time

Pay: $22.00 - $25.00 per hour

Expected hours: No less than 40 per week

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Ability to Commute:

• Chanhassen, MN 55317 (Required)

Work Location: In person