Marketing Coordinator/Graphic Designer

Full Time • Venice, FL, United States of America

50,000 - 65,000 (Yearly) Added 2 days, 14 hours ago

Summary

LOCATION

In-person at Venice, FL 34292

QUALIFICATIONS

Degree in Marketing or Design related field required, minimum 1-year related experience, fluency in Adobe Creative Suite and Microsoft Office, strong organizational and project management skills.

RESPONSIBILITIES

Plan and implement marketing strategies, analyze consumer behaviors, execute marketing campaigns, prepare performance reports, design artwork for branding and packaging, collaborate on trend presentations, and manage vendor relationships.

INDUSTRY

Consumer Goods

SHORT DESCRIPTION

The Marketing Coordinator/Creative Designer at Scentsational is responsible for enhancing brand marketing efforts through creative design and consumer analysis while collaborating closely with leadership to drive business productivity.

POSITION: Marketing Coordinator/Creative Designer

Reports to: CCO

POSITION SUMMARY: The Marketing Coordinator/Creative Designer is responsible for planning, implementing, and maintaining strategies for all marketing efforts and brand aesthetic at Scentsational. This individual is responsible for establishing customer-focused content, supporting the productivity of the business objectives, and collaborating with leadership in all aspects of marketing initiatives. They are also responsible for design concepts in packaging and brand marketing.

POSITION DUTIES/RESPONSIBILITIES:

Research, track, and analyze consumer behaviors and trends and implement research into marketing campaigns
Execute Scentsational marketing campaigns to outbound customers including Wholesalers, Private Labels, Retail customers, and requested employee engagement events
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the CCO to brainstorm new and innovative growth strategies and marketing techniques
Assist in the development of trends presentations with intense focus on branding cohesiveness and market analysis
Design and execute artwork for all programs in conjunction with clients and CCO
Develop mood boards and creative ideations
Design layouts, mock-ups and product renderings
Create original pattern and illustrations for packaging, as needed
Logo design, as needed
Implement design feedback and secure approvals
Work directly with suppliers on development, final files, and troubleshooting any issues that arise
Create and maintain press-ready files
Review and approve proofs and printed samples
Perform daily creative design work for production and sales needs
Field questions, trouble-shoot, & work with packaging vendors to source responsibly and efficiently
Other duties as assigned

POSITION REQUIRED SKILLS/EXPERIENCE:

Must be fluent in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Microsoft Office
Excellent organizational skills with ability to prioritize, follow-up, and adapt to quick changes in business needs
Ability to execute trends presentations to potential customers
In-depth knowledge of various social media platforms and best practices
Ability to analyze consumer metrics, reports, and trends
Strong project management and marketing skills
Minimal website knowledge to assist with small/quick changes

· While this position demands in-office attendance on a regular basis, fluctuations to at-home work, for content purposes, may be granted in coordination with supervisor

EDUCATION: