Marketing Copywriter - Temporary

THE RUNDOWN

The Celluma team has big aims – we seek to make a profound impact on global wellness.?

Transforming just one person’s life, helping them feel better, regain lost confidence, and live an overall healthier existence, is a feeling that can only be experienced. We live for it.

Having positively impacted hundreds of thousands of lives around the globe for over a decade, we have a lot to be humbled and proud of, but our work has only begun. We aspire and act to touch the lives of millions of new people through the natural powers of light.

This drive is the filter for all we do. And we’re looking to build Celluma’s Marketing team with people and partners who share our values and want to bring forth their unique talents, perspectives, and passions to help us achieve our goals.

This is a team that is highly collaborative, creative, strategic, open, honest, and fun. We are restless for results and love the hustle to deliver wellness. Our goals are to elevate our brand, put innovation into action, educate, foster connection, and drive exponential growth in the red-hot space of light therapy.

Celluma has been growing fast since the early days, and we’re hitting a new stride of growth. As a result, we’re investing in people and on the hunt for talented individuals like you.

Where do you fit in? We are looking for a talented Marketing Copywriter to join our team on a temporary, 5-month basis. In this role, you will craft compelling and strategic content across various channels, ensuring our messaging resonates with our diverse audience of health-conscious consumers, wellness professionals, and beauty enthusiasts. This position is ideal for someone who thrives in a collaborative, fast-paced environment and has a strong understanding of the health, wellness, and beauty industries. Exceptional performance in this role may lead to follow-on work opportunities.

If you:

• Are creative, detail-oriented, and driven to deliver content that inspires action
• Love the idea of helping a growing, tight-knit, fast-paced crew with ambitious goals
• Get excited at the idea of helping people naturally feel better, look better, and thrive
• Have deep experience writing in the beauty or health & wellness industries
• Have a knack for absorbing and elevating a brand voice
• Thrive across multiple, diverse forms of written content and media
• Can’t stop thinking about the next great blog idea that delivers value and engagement
• Get excited when talking about catchy email hooks and headlines
• Are not afraid of in-depth, science-related material & research
• Know the power of content marketing and SEO for generating organic traffic
• Are organized and love a good to-do list (and checking off those to-dos even more!)
• Take pride in your work, but don’t take yourself too seriously

THE ESSENTIAL FUNCTIONS

• Website Copywriting: Revise and create website content that communicates our brand’s values, highlights our products’ benefits, and improves SEO performance.
• Blog Writing: Develop health and wellness blog articles that educate, inspire, and engage, positioning Celluma as a thought leader in the LED light therapy space.
• Email & SMS Campaigns: Write compelling email and SMS copy to drive engagement, sales, and customer retention across DTC and B2B audiences.
• Ad Copy: Create persuasive ad copy for digital and social media campaigns to generate traffic and conversions.
• Organic Social Media Posts: Write engaging, on-brand content for organic social media posts on Instagram, Facebook, and LinkedIn to increase brand awareness and foster community engagement.
• Product Content: Collaborate with the marketing and product teams to ensure accurate, FDA-compliant product descriptions and claims.
• Content Optimization: Conduct research to ensure content aligns with current industry trends and performs well across platforms.
• Optimize SEO & SEM refreshing existing content, creating new pages, blogs, and other educational features to ensure things are current and targeted to the right customer segment.
• Collaborative Team Member: You can take direction, feedback, and present new ideas. Participation in creative campaign development, global product launches and sales promotions.
• Data Driven: Provide insights to management about performance metrics of work deliverables.

ABOUT US

Celluma Light Therapy is here to help as many people (and pets) on the planet to feel rejuvenated, look their best, and live better lives. Based on NASA-developed technology and backed by clinical studies, BioPhotas Inc., a US manufacturer of the Celluma SERIES of award-winning, FDA cleared LED light therapy devices, is bringing to market safe, effective, and affordable devices that unlock the power of low-level light therapy. Our medical-grade products are globally patented and considered the “gold standard” of red-light therapy within the clinical aesthetics and wellness space. BioPhotas develops and markets devices for healthcare providers and at-home consumers, allowing everyone around the globe to experience effective treatments for aging skin, acne, a variety of skin conditions, hair loss, muscle and joint pain, body contouring, and more. For more information about Celluma, visit celluma.com.

THE QUALIFIERS

• 3+ years of professional copywriting experience, preferably in health, wellness, & beauty industries
• Exceptional writing and editing skills, with a proven ability to write for a variety of formats and audiences.
• Strong understanding of SEO principles and best practices.
• Experience creating email marketing campaigns, copy, & engaging subject lines that drive clicks.
• Ability to craft engaging, conversion-focused ad copy for paid performance marketing.
• Proven track record of writing engaging organic social media content across Instagram, Facebook, and LinkedIn.
• Detail-oriented, organized, and able to meet deadlines in a fast-paced environment.
• Familiarity with FDA-compliant language is a plus.
• Collaborative team player with a proactive, can-do attitude.
• Excellent analytical, organizational, and project management skills