Marketing Data Analyst

Marketing Data Analyst
Remote, U.S.

Advancing the Future of Freshness™, Together

AgroFresh is a fast-moving, dynamic company dedicated to delivering integrated near- and post-harvest solutions for more freshness and quality, every step of the way from harvest to home. From next-gen digital monitoring and analytics and plant-based coatings to integrated fungicide solutions and SO2 generating sheets for more intelligent packaging, you can count on us for a full suite of near- and post-harvest solutions that help enhance quality and extend the shelf life of your fruits and vegetables.

When you work at AgroFresh, you work with the leading experts in near- and post-harvest technologies to proactively solve the most pressing challenges. Imagine a world where the produce supply chain has more time every step of the way. Where products get to consumers exactly as the grower intended. Where food loss is minimized, sustainability maximized, and business empowered. This is the world of Smarter Freshness.

What the Role Delivers

We are seeking a detail-oriented Marketing Data Analyst to join our team. This role will be instrumental in leveraging data to quantify the value of our product portfolio, support marketing claims, and identify growth opportunities. The ideal candidate will analyze product efficacy trials, customer data, and market trends to provide data-informed actionable insights that drive marketing strategy, reduce customer churn, contribute to the development of new product concepts and enhance overall marketing?performance.

Key Responsibilities
In order of relative importance

Data Analysis and Interpretation:

• Analyze product efficacy trial and other performance data to quantify the value of our products to develop and refresh product marketing claims

• Use statistical models and data analytics tools to assess the impact of product features on market performance and customer satisfaction

• Evaluate customer data to identify patterns and trends that can help reduce churn and inform customer retention strategies

• Analyze customer behavior to uncover opportunities for upselling, cross-selling, and new market opportunities

Market and Customer Insights:

• Work closely with Market and Customer Insights lead, and product management team to analyze competitive landscape to identify trends, gaps, and opportunities in the market

• Create predictive models to help identify customers at risk of churn

• Track customer lifetime value and provide analysis on how to optimize profitability across various segments

Reporting and Dashboards:

• Leveraging PowerBI and other systems, build and maintain dashboards, data visualization, analysis tools, and KPI tracking mechanisms, as a resource for key business decisions

• Clearly articulate and develop presentation of data for leadership and key stakeholders.

• Develop ad-hoc reports as needed to support business decisions

Collaboration and Cross-Functional Support:

• Work closely with market and customer insights lead, product management, and marketing team members to align data analysis with business goals

• Serve as the marketing department’s go-to expert on data analysis, bringing insights that help inform strategic decision-making across teams

Who to Work With
Primary internal and external stakeholders

• Customer and market Insights lead

• Global product portfolio management

• Global marketing communications and regional marketing managers

How We Work
AgroFresh core competencies – those in italics apply for people leaders

• Accountability for Results

• Mindset for Growth

• Customer Centricity

• One AgroFresh

What the Job Requires

• Bachelor’s degree in Marketing, Data Science, Statistics, Business, or a related field; Master’s degree preferred

• 5+ years of proven experience in a data analysis role, preferably within marketing

• Strong analytical and problem-solving skills

• Expertise in reporting tools, statistical software and data visualization tools (specifically Power BI)

• Experience with customer relationship management (CRM) systems and analytics platforms

• Excellent communication skills with the ability to translate complex data into clear, actionable insights for both technical and non-technical stakeholder

• Ability to effectively articulate product data analysis to key internal stakeholders

What to Have Done and Know How to Do
These skills and experiences are highly desirable; however, they do not preclude exceptions based on an individual’s performance history and demonstrated potential.

• A proven track record of delivering business growth

• Agriculture industry experience (preferred)

• A deep understanding of SalesForce and SalesForce Marketing Cloud

Why Work Here

• We work every day to improve the quantity and quality of fresh produce and reduce food waste – that is important to every person on the planet!

• We have a rich history and are known for our quality products.

• We have an enterprising spirit and are looking for like-minded problem-solvers to help us accomplish our goals.

• We focus on the Critical Few priorities that are important for us and our customers and then hold ourselves accountable to deliver.

• We are growing and transforming – both our business and the industry.

• We are committed to developing our colleagues and helping you advance in your career.

• We offer competitive compensation and benefits packages.

Local Details

• This role is remote, located in the U.S.

• Flexibility to align with U.S. Eastern Time Zone working hours required

• Candidates must be authorized to work in the U.S without sponsorship