Marketing & Digital - Retail Marketing Manager

Retail Marketing Manager

Develops the necessary strategies and programs required to attract and engage consumers, reach/exceed financial goals and build the Clarks brand by driving traffic, revenue and maximizing efficiencies within the retail marketing channel. Plan, execute and evaluate the effectiveness of marketing programs to deliver revenue growth and exceptional consumer experience. The successful individual will possess the following characteristics: clear and concise communication skills, strong attention-to-detail and ability to manage a project from inception to completion, and a can-do attitude. Individual should look for ways to bring fresh ideas to retail marketing to excite consumers and drive consistent traffic to our owned and operated stores.

What You'll Do

• Partner with the Director of Marketing and VP of Retail to develop and activate the retail marketing strategy.
• Develop programs to drive traffic and sales to Clarks Americas full-price and outlet stores with a focus on digital tactics.
• Look for ways to incentivize our loyal Clarks consumers through our in-store loyalty program. Develop programs to reach our existing consumer while also attracting new consumers for future growth opportunity.
• Own and drive the regional trade planning calendar by partnering with functional input teams and incorporating global and regional direction.
• Collaborate with BU Marketing and Global Marketing counterparts to ensure Americas retail needs are considered in development of creative assets.
• Develop and manage the monthly in-store communication package to support campaign activation, visual marketing direction and sales opportunities.
• Develop and deliver direct retail marketing campaign programming, creative brief and communications on time and with excellence.
• Collaborate with ecommerce/digital marketing to deliver cohesive and coordinated consumer communication and promotional strategies and tactics.
• Develop, execute, optimize and evaluate mall/local/store marketing opportunities ensuring they fall within financial budgets.
• Coordinate with retail operations and merchandising teams to deliver effective field communication and direction while seeking continuous improvement opportunities and ensure brand and product stories come to life in retail stores.
• Ensure annual budget is adhered to and look for opportunities to optimize budget and maximize ROI.
• Balance brand marketing and commercial marketing messages to ensure we drive sales while also moving the brand forward.
• Report out on performance of Retail Marketing initiatives to leadership.
• Visual Marketing
• We have limited traffic counters for our region, but traffic (lift) can be reported for select stores.
• Direct Mail/Loyalty
• List size, Redemptions, Revenue, AOV, Response Rate, Rev per day, ROI
• Traffic-driving
• Revenue, AOV, Units, ROAS

What You'll Bring

• Ability to manage people effectively and delegate responsibly.
• Knowledge of the product development process and corporate calendar
• Ability to prioritize, organize, and execute tasks in a fast-paced environment in order to meet changing demands and timeline
• Contribute to a team-oriented, collaborative environment
• Knowledge of working and managing shoe development process
• Experience of working with teams offshore
• Detailed knowledge of Excel, Power Point, Microsoft Office, E Copy, & Range Tracker
• Excellent oral and written communication skills
• Keen attention to detail
• Proactive and self-motivated
• Ability to prioritize and multitask
• Ability to manage and motivate a team

Disclaimer
This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties and responsibilities may be added at any time. This description may be changed at the company's discretion at any time, or without notice.
About Clarks
Clarks, Based in Somerset, England, has been at the forefront of innovative shoemaking since it's foundation in 1825, when brothers James and Cyrus Clark made a slipper from Sheepskin off-cuts. At the time it was groundbreaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs that have sparked revolutions and defined generations. From the original Clark Desert Boot, first designed by Nathan Clark and Launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks. This season we're proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LBGTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all-bringing to life Clarks' new global campaign, for the world ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we're ready to lead the way. After all, we're the originators, not imitators. It's who we are, who we've always been. And to change the world of tomorrow, we're doing things differently today.
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age, disability, martial status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment, complying with local legislative requirements.