Marketing Director

About Us:

At Paramount Roofing, we pride ourselves on being a leader in the roofing industry, delivering exceptional service and quality to homeowners and businesses alike. As we continue to grow, we're seeking a dynamic Marketing Director who shares our commitment to excellence, passion for the industry, and dedication to customer satisfaction. Join a team that thrives on positivity, self-drive, and company pride.

Position Overview:

The Marketing Director will lead our marketing strategy, focusing on growing brand awareness and positioning Paramount Roofing as the go-to roofing provider in our region. This role will be responsible for creating and executing hard-hitting marketing campaigns across multiple channels including digital, social media, video, TV, and traditional marketing, all while staying aligned with our core values of of positive attitude, self driven, passionate, customer oriented and company pride.

As a strategic leader, you will be instrumental in shaping the brand’s identity, driving business growth, and ensuring that all marketing efforts reflect our high standards, passion, and commitment to quality.

Key Responsibilities:

• Strategic Planning & Execution:

Develop and implement comprehensive marketing strategies aimed at increasing brand awareness, generating leads, and driving customer engagement. Tailor campaigns to resonate with target audiences and reflect our core values.

• Brand Development:

Manage and evolve the company’s brand identity. Ensure consistency across all marketing materials, campaigns, and customer touchpoints to reinforce our reputation for quality, reliability, and customer satisfaction.

• Digital Marketing & Social Media:

Oversee digital marketing efforts, including website optimization, SEO, paid advertising, email campaigns, and social media management. Leverage platforms like Facebook, Instagram, YouTube, and LinkedIn to build an engaged and loyal online community.

• Video & TV Campaigns:

Create and manage high-impact video content and TV advertising campaigns that showcase our roofing services, highlight customer testimonials, and drive brand recognition.

• Content Creation & Strategy:

Lead content creation across various channels, including blogs, press releases, and promotional materials. Develop engaging video, photo, and written content that speaks to our audience’s needs and interests.

• Data-Driven Insights:

Analyze the performance of all marketing campaigns and adjust strategies as needed. Use data and insights to optimize marketing efforts and ensure maximum ROI.

• Team Leadership:

Lead and mentor a growing marketing team, fostering a collaborative, positive work environment that aligns with the company’s mission and core values. Provide guidance and support to junior marketing staff, promoting a culture of excellence.

• Community Engagement:

Represent [Company Name] at local events, trade shows, and in the community to promote the brand and develop relationships that enhance our reputation and local presence.

Qualifications:

• Experience:

2+ years of marketing experience required. Experience in the construction, home services, or B2C industries is a plus.

• Skills:

Strong strategic planning, campaign development, and budget management skills. Proficiency in digital marketing tools (Google Ads, SEO, social media analytics) and content creation platforms (video, graphic design).

• Leadership:

Proven track record of leading, inspiring, and developing a marketing team. Ability to drive results and foster a positive, goal-oriented team culture.

• Communication:

Exceptional written and verbal communication skills, with the ability to create compelling content, deliver persuasive presentations, and effectively collaborate with cross-functional teams.

• Core Values Fit:

A positive attitude, passion for marketing and roofing, self-driven work ethic, and a customer-first mindset are essential. A strong sense of company pride and dedication to delivering outstanding results.

• Education:

Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus.

What We Offer:

• Competitive salary and performance-based bonuses
• Health benefits and retirement plans
• A supportive and collaborative work environment
• Opportunities for growth and professional development
• The chance to work for an established company with a reputation for quality and service excellence

How to Apply:

If you’re a strategic thinker, creative marketer, and passionate leader who thrives in a fast-paced, goal-oriented environment, we’d love to hear from you. Please submit your resume, a cover letter explaining why you’re a perfect fit for this role, and examples of past marketing campaigns that showcase your impact.

At Paramount Roofing, we are committed to building a diverse and inclusive team. We encourage all qualified individuals to apply, regardless of background or experience.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 2 years (Required)

Ability to Commute:

• Romeo, MI 48065 (Required)

Ability to Relocate:

• Romeo, MI 48065: Relocate before starting work (Required)

Work Location: In person