Havasu Landing Casino

Marketing Director

Full Time • Lake Havasu, AZ, United States of America

56,193 - 71,153 (Yearly) Added 1 month ago

Summary

LOCATION

Havasu Landing Casino

QUALIFICATIONS

Must be 21+, eligible for gaming license, high school diploma or GED required, Bachelor's in marketing preferred, 5 years of casino marketing experience, digital and social media skills preferred, supervisory experience necessary, strong interpersonal and organizational skills.

RESPONSIBILITIES

Manage marketing operations, develop customer base, coordinate events and promotions, create media plans, supervise marketing staff, oversee guest relations, develop marketing campaigns, and ensure compliance with gaming regulations.

INDUSTRY

Gaming and Casino

SHORT DESCRIPTION

Direct and manage marketing strategies for Havasu Landing Casino, focusing on customer engagement, event coordination, and revenue growth while ensuring excellent guest service.

INDIAN PREFERENCE POLICY: Preference in filling vacancies is given to qualified Indian candidates in accordance with the Indian Preference Act of 1934 (Title 25, USC. Section 472)

MARKETING DIRECTOR JOB DESCRIPTION:
HAVASU LANDING CASINO :

DEPARTMENT: PLAYERS CLUB:
REPORTS TO: CASINO GENERAL MANAGER
FLSA: EXEMPT:

QUALIFICATIONS::

- Must be 21 years or older
- Must qualify for gaming license
- Must pass a pre-employment drug test
- Cannot be convicted of a felony
- High School diploma or GED equivalent is required
- Bachelor’s degree in marketing or related field preferred or an equivalent amount of work experience, formal education, and training
- 5 years of experience in casino marketing; additional related education or experience may be substituted
- Digital and social media campaign experience preferred
- Two years of supervisory experience required
- At least one year of high-level customer service or sales experience required
- Prior experience in the Gaming industry strongly preferred
- Prior experience in Tribal Gaming preferred
- Excellent interpersonal skills with the ability to communicate effectively, orally and in writing, with guests and other team members
- Strong social media skills across multiple platforms and proven ability to adapt to changing digital media
- Computer experience essential, including all windows applications
- Must be proficient with MS Office
- Strong organization and administration skills required
- Knowledge and experience with web development and social media marketing
- Experience with direct mail marketing and use of database analytics
- Experience with photo shoots and video production
- Ability to work as part of a team to achieve departmental and company objectives
- Ability to work without supervision, to organize and track multiple projects with large amounts of detail necessary
- Ability to work under pressure situations with deadlines with a friendly, approachable and customer service-oriented demeanor

DUTIES AND RESPONSIBILITES::

- Responsible for the direction and management of the following operations: Marketing, Special Events, Promotions, Players Club and Player Development
- Develop and maintain a customer base primarily consisting of slot players
- Organize and coordinate with outside vendors for entertainment, promotions, and events
- Create media plan; develop media budget and monitor related expenditures. Develop and maintain forecasting, budgeting, and variances reports
- Develop and execute tourism/marketing activities such as collateral, print, broadcast, billboards, social media, online advertising and external marketing and tourism communications
- Provide strategic direction to support and facilitate the development and implementation of marketing plans
- Generate creative concepts and participate in marketing related activities that generate additional revenue
- Monitor deadlines and act as liaison between ad agencies, printers, and graphic designers
- Review and approve copy for all marketing mediums and collateral ensuring consistent branding
- Assist in writing and developing direct mail pieces, in-house flyers, vouchers, and coupons
- Coordinate web site management and email promotions
- Assist in website content, mobile app content as needed
- Act as liaison between all departments pertaining to internal marketing collateral needs
- development of various tourism and group sales related campaigns to attract out-of-town visitors
- Attract and work with travel writers to ensure positive promotion of the casino and the geographic region
- Coordinate property interior and exterior photo shoots and video production
- Act as marketing support for events, concerts, casino functions, and public relations activities

- Responsible for achieving revenue, income, market share, and guest service objectives in accordance with casino policy and Gaming Commission regulations
- Responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service
- Hire, motivate, evaluate, and direct departmental staff, ensuring team members receive the training, support, adequate guidance, and necessary resources to accomplish established objectives
- Direct long and short-term planning for all functions of the marketing department including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established goals
- Approve, implement, and evaluate comp policies, campaigns, programs, entertainment activities and all other marketing expenditures to ensure program effectiveness
- Develop and monitor research and survey activities to improve efficiency and effectiveness of programs
- Coordinate database management functions including guest ratings and direct marketing activities to ensure the achievement of guest development goals
- Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems
- Attend and participate in off property meetings, seminars, functions, and events as assigned
- Deliver a service level which creates an atmosphere that makes our guests want to return
- Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance
- Aggressively market guests, track activity/responses
- Efficiently respond to guest requests and ensure guest satisfaction and loyalty
- Effectively promote the features and benefits of Havasu Landing Casino
- Meet and communicate with prospective and existing guests on the gaming floor
- Responsible for the highest standard of customer service, anticipate customer needs and requirements, and give each guest a positive, memorable entertainment experience
- Respond to special requests of guests, as well as guest complaints and inquiries in a calm, prompt, courteous manner
- Maintain customer confidence and protects operations by keeping information confidential
- Conduct tours of property, as needed
- Must work weekends, nights, and holidays
- Performs all other duties as assigned