Marketing Director

Full Time • Remote, Remote, United States of America

nan - nan (Yearly) Added 2 weeks ago

Summary

LOCATION

Remote

QUALIFICATIONS

7+ years of experience in SaaS marketing, expertise in growth marketing and demand generation, experience in building and scaling marketing teams, deep understanding of B2B and B2C sales funnels, data-driven approach, strong leadership skills.

RESPONSIBILITIES

Develop and execute a marketing strategy focused on growth, build and lead the marketing department, create and manage multi-channel campaigns, optimize the sales funnel, implement data-driven marketing tactics, collaborate with sales and product teams, analyze and report key performance metrics.

INDUSTRY

Trucking and SaaS

SHORT DESCRIPTION

Seeking a strategic, hands-on marketing leader to drive growth for OTR Performance, a SaaS company in the trucking industry, while building and scaling the marketing team.

Are you an experienced marketing leader ready to own the entire strategy for a growing SaaS company? Do you thrive in dynamic environments and want the challenge of driving rapid growth? If you’re passionate about building and scaling marketing teams, we want to hear from you!

OTR Performance is a leader in the trucking industry, offering a cutting-edge, subscription-based diagnostics solution that helps owner-operators and fleets operate efficiently and reduce downtime. We are on an ambitious journey to triple our revenue over the next two years, and we need a strategic, hands-on marketing leader to take us there.

Role Overview

Key Responsibilities

Develop and execute a comprehensive marketing strategy focused on growth, demand generation, and customer acquisition.
Build, lead, and scale the marketing department, including hiring and developing new talent.
Create and manage multi-channel campaigns to drive high-quality leads, including content marketing, digital advertising, SEO, email, social media, and strategic partnerships.
Optimize the sales funnel to improve conversion rates at every stage, ensuring high-quality lead flow and nurturing.
Implement data-driven marketing tactics to test, measure, and refine strategies for maximum impact.
Collaborate closely with sales, product, and leadership teams to ensure marketing initiatives align with business objectives.
Regularly analyze and report key performance metrics, providing insights and recommendations for optimization.

What We're Looking For

7+ years of experience in SaaS marketing with a proven track record of driving growth in ARR.
Expertise in growth marketing, demand generation, and inbound/outbound marketing strategies.
Experience building and scaling marketing teams in a fast-paced, high-growth environment.
Deep understanding of B2C and B2B sales funnels, customer journeys, and SaaS metrics (CAC, LTV, ARR, MRR).
Data-driven approach with experience using marketing automation tools and analytics platforms.
Strong leadership skills with the ability to inspire and grow a marketing team while being hands-on when needed.
A growth-oriented mindset, always focused on improving and driving results.

Why Join OTR Performance?

Be part of an innovative company transforming the trucking diagnostics industry.
Significant opportunity to make an impact and drive the company's rapid growth.
Competitive salary, 401(k) match, health/dental/vision insurance.
6 weeks PTO and paid parental leave.
Life insurance provided by OTR Performance.
Autonomy to shape and lead the marketing function, supported by a passionate and talented team.

Ready to Lead Our Growth? Apply now to join OTR Performance and help us drive the next wave of industry-changing growth!

Job Type: Full-time

Pay: From $140,000.00 per year

Benefits: