Marketing Director

Reports to: Senior Director of Marketing

POSITION SUMMARY

The Director of Marketing at Kripalu Center for Yoga & Health is responsible for leading marketing strategy and execution to drive bookings and revenue for Kripalus retreats and programs and enhance awareness for Kripalus brand and mission. Reporting to the Senior Director of Marketing, this role requires a creative, strategic, and data-driven professional who can implement both digital and traditional marketing strategies and is an experienced manager/leader.

This role is required to be onsite 2-3 days a week at our Stockbridge location.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to support Kripalus on campus revenue goals and expand brand reach.
• Lead Kripalus digital marketing strategy: leveraging channels such as website, SEO, SEM, email, and display to drive engagement and conversion creating a successful and efficient funnel to grow new audiences and meet revenue goals.
• Direct multi-channel paid advertising strategy: serving as main point of contact for agency, setting and tracking goals and KPIs, optimizing campaign performance and budget, and testing new platforms.
• Establish, track and report out on key marketing goals and KPIs.
• Lead strategy to amplify Kripalu branded program offerings i.e. R&R and Kripalu Experience Programs. Directs messaging development for these offerings and drives collaboration across channels and team to ignite awareness and growth.
• Manage and mentor three direct reports providing direction, support, and development opportunities.
• Collaborate closely with other departments across organization including Programming, Guest Services, Operations, IT, Gifts and Gratitude to ensure alignment on goals and messaging.

Core Competencies:

• Demonstrated commitment to valuing equity, diversity and contributing to an inclusive environment.
• o Possesses strong core ethics, integrity, and values consistent with Kripalus organizational principles.
• o Builds effective relationships, identifies internal and external customer expectations; offers practical, mutually beneficial recommendations, solutions, and ideas.
• o Embraces experiences as learning opportunities.
• o Accepts responsibility for personal and professional learning and growth.
• o Models the values of Kripalu including service, presence, inquiry, compassion, practice, and integrity.

ESSENTIAL SKILLS AND EXPERIENCE

8-10 years of experience in marketing in relevant industry, with at least 5 years in a leadership role.

6-8 years of experience managing individuals and teams.

Proven experience and track record in digital marketing strategy and campaign management.

Strong analytical skills and ability to use data to make actionable decisions.

Exceptional written and verbal communication skills.

A proactive and collaborative leadership style that inspires team success.

Strong communication and problem-solving skills.

BENEFITS (Start Day One of Employment)

Health Insurance

Dental Insurance

Vacation, Sick, & Personal Time, Paid Holidays

Vision

403b Retirement Plan

Flexible Spending and Dependent Care Accounts

Company Paid Short- and Long-Term Disability

Company Paid $50,000 Life Insurance Policy

Free Meals in the Kripalu Dining Hall

Discounted Purchases in the Kripalu Shop and for Healing Arts Services

Yoga Classes, and the opportunity to participate in Kripalu Programs