Marketing Director

Overview: Center Stage Merchandising, a leader in designing and sourcing apparel and accessories for touring artists, music festivals, and premier apparel brands, is seeking a dynamic and experienced Marketing Director to join our team. This role offers a unique opportunity to shape the future of our marketing efforts as we expand our footprint and develop innovative brands of our own. The ideal candidate will have a proven track record in senior-level content marketing, performance marketing, and analytics, with a passion for leveraging cutting-edge digital trends to drive brand growth and revenue.

Key Responsibilities:

• Strategic Planning:
• Develop and execute comprehensive marketing strategies to enhance brand visibility and drive business growth.
• Identify market opportunities and formulate initiatives that align with company goals.
• Content Marketing:
• Oversee the creation of compelling content across multiple channels, ensuring alignment with brand messaging and audience engagement goals.
• Lead the development of storytelling strategies to promote our apparel and accessory lines.
• Performance Marketing & Analytics:
• Design, implement, and optimize performance marketing campaigns across digital platforms.
• Analyze campaign performance and customer data to inform decisions and refine strategies.
• Develop dashboards and reports to measure the effectiveness of marketing initiatives.
• Digital Marketing Trends:
• Stay ahead of digital marketing trends, integrating innovative technologies and approaches to keep the company at the forefront of the industry.
• Implement strategies for SEO, SEM, social media, email marketing, and e-commerce optimization.
• Team Leadership:
• Manage and mentor a high-performing marketing team, fostering professional growth and collaboration.
• Collaborate cross-functionally with sales, product development, and creative teams to ensure cohesive brand representation.
• Brand Development:
• Lead efforts in brand creation and expansion, ensuring that new and existing brands resonate with target audiences.
• Work closely with retail and digital partners to amplify brand presence and revenue streams.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• 8+ years of progressive marketing experience, with at least 3 years in a senior leadership role.
• Expertise in content marketing, performance marketing, and analytics, with a portfolio of successful campaigns.
• Strong understanding of digital marketing channels and tools, including Google Analytics, SEO/SEM platforms, and social media advertising.
• Exceptional strategic thinking and problem-solving skills, with a results-driven mindset.
• Proven ability to lead and inspire teams in a fast-paced, dynamic environment.
• Excellent communication and interpersonal skills, with the ability to build strong relationships internally and externally.
• Experience in the apparel or entertainment industries is a plus.

Why Join Us? At Center Stage Merchandising, you’ll be part of a passionate team dedicated to creativity, innovation, and excellence. Join us in shaping the future of fashion and merchandise for leading artists and brands. We offer competitive compensation, professional development opportunities, and a collaborative work culture that values your unique talents.

Application Instructions: Interested candidates should submit their resume, a cover letter outlining their qualifications and achievements, and any relevant portfolio links.

Job Type: Full-time

Pay: $95,327.00 - $120,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Ability to Commute:

• Nashville, TN 37203 (Required)

Ability to Relocate:

• Nashville, TN 37203: Relocate before starting work (Required)

Work Location: In person