Marketing Director

Job Title: Marketing Director
Location: Live Well Chiropractic – New Paris, PA

About Us:
At Live Well Chiropractic, we’re not just a clinic—we’re a modern, revolutionary healing oasis that changes lives every day. With 25 years of serving families in our community, we’ve become the go-to leader for natural healthcare, blending gentle chiropractic care, functional nutrition, and advanced regenerative therapies. We’re on a mission to inspire health freedom, heal root causes, and empower families to thrive for generations.

Now, we’re looking for an exceptional Marketing Director—a visionary leader ready to amplify our impact and help us reach new heights. If you’re passionate about health, innovation, and inspiring a community with bold, creative strategies, this is your opportunity to change lives while doing what you love.

Position Overview:
Do you see marketing as more than just strategies and numbers? Are you someone who thrives on building communities, fostering connections, and crafting campaigns that make a real impact? At Live Well, you’ll take the reins of our marketing vision—leading internal, external, and digital initiatives that reflect our brand’s voice: hopeful, innovative, and family-centric.

Our core Marketing Workbook serves as your foundation. You’ll collaborate with our leadership team to implement data-driven strategies that attract new patients, inspire loyalty, and build our brand as the premier natural wellness center.

If you’re ready to lead with heart, passion, and purpose—let’s talk.

Key Responsibilities:

1. Craft and Execute Marketing Strategy:

• Develop a dynamic, 12-month marketing calendar aligned with our practice’s growth goals: attracting 45+ new chiropractic patients monthly and growing multi-service adoption.
• Strategize campaigns that highlight our unique services—including S-Wave regenerative therapy, functional nutrition coaching, PEMF therapy, and gentle chiropractic miracles.
• Track metrics like patient growth, ROI, and service utilization, continuously refining campaigns to maximize success.

2. Internal Marketing – Deepen Patient Engagement:

• Create memorable experiences and campaigns that make patients proud to be part of our Live Well Family.
• Leverage patient workshops, referral programs, and “Wellness Opportunity Workshops” (WOWs) to inspire deeper connection and loyalty.
• Collaborate with our team to integrate educational content, success stories, and our Core Value Proposition across every touchpoint.

3. Community & External Marketing – Be the Local Health Leader:

• Represent Live Well Chiropractic at health fairs, community events, and workshops—positioning us as the trusted beacon for natural wellness.
• Build partnerships with local businesses, sports teams, and health organizations to expand outreach and strengthen community ties.
• Launch campaigns that inspire raving fans to refer friends and family, helping us raise healthier generations.

4. Digital Marketing – Tell Our Story to the World:

• Lead social media, email, and SEO strategies that share compelling patient stories, educational content, and life-changing results.
• Utilize innovative funnels, retargeting, and ads to reach our ideal patient personas (mothers, athletes, and families seeking natural solutions).
• Ensure our digital presence reflects our mission: where health miracles happen, and patients feel heard, loved, and cared for.

5. Performance Analytics – Measure Impact, Drive Growth:

• Analyze campaign results, patient flow, and engagement metrics to report on marketing performance.
• Stay on the cutting edge of healthcare marketing trends and technologies, ensuring Live Well remains a leader in the natural wellness space.

Who You Are:

• A marketing professional with 3-5+ years of experience.
• Skilled in digital marketing tools (social media, Google Ads, email CRM, etc.) and comfortable analyzing campaign data for ROI.
• A creative visionary with a passion for storytelling and connecting with communities through inspiring campaigns.
• A strategic thinker who’s equally comfortable executing day-to-day tasks as they are leading big-picture initiatives.
• Someone who thrives in a fast-paced, growth-oriented environment and aligns with our Core Values: health freedom, innovation, compassion, and excellence.

Why Join Live Well Chiropractic?

• Make a Real Impact: Lead initiatives that change lives, empower families, and inspire hope every day.
• Growth-Oriented Culture: Join a passionate, purpose-driven team committed to constant and never-ending improvement.
• Competitive Compensation: Enjoy a competitive salary, performance-based bonuses, and opportunities for professional growth.
• Work-Life Balance: Health-focused perks, paid time off, and a workplace that values employee wellness.
• Be Part of a Mission Bigger Than Yourself: Help us raise healthier generations, create extraordinary outcomes, and be the trusted leader in natural health care for our community.

How to Apply:
Are you ready to lead with passion and purpose? We want to hear from you! Submit your resume, a cover letter, and a 90-second video telling us:

• About a marketing campaign you’re most proud of and the impact it made.
• What excites you most about Live Well Chiropractic’s mission and vision.
• Why you want to join our team and how you envision helping us grow and inspire our community as our next Marketing Director.

Please send all application materials to hrdesklivewellchiro@gmail.com with the subject line: Marketing Director Application – [Your Name].

Live Well Chiropractic: “Empowering You to Extraordinary Health”
Learn more at www.live-well-chiro.com.

Starting Salary is $45,000 plus generous bonuses on number of leads and over all revenue growth.

Job Type: Full-time

Pay: From $45,000.00 per year

Schedule:

• Day shift

Ability to Relocate:

• New Paris, PA 15554: Relocate before starting work (Required)

Work Location: In person