Marketing Director

Overview

We are seeking a highly motivated and results-driven Marketing Director to lead marketing initiatives for our skilled nursing facility. This critical role will focus on building strategic partnerships, particularly with hospitals and healthcare systems, to drive referrals and patient admissions. The ideal candidate will have a deep understanding of the healthcare industry, particularly skilled nursing, with proven experience in both traditional and digital marketing. We need someone who is passionate about healthcare marketing and thrives in a fast-paced, results-oriented environment.

Key Responsibilities

• Develop and Execute Marketing Strategies: Design and implement comprehensive marketing plans that enhance brand awareness, attract referrals from hospitals and healthcare providers, and promote patient admissions.
• Hospital and Healthcare Partnerships: Build and sustain strong relationships with local hospitals, healthcare systems, physicians, case managers, and discharge planners to drive referrals and strengthen our position in the community.
• Strategic Outreach and Networking: Represent the facility at relevant healthcare events, conferences, and networking opportunities to increase visibility and cultivate professional relationships.
• Marketing Operations Oversight: Manage all marketing operations, including developing annual budgets, setting key performance indicators (KPIs), and tracking performance to ensure alignment with the organization’s business goals.
• Digital and Traditional Advertising: Oversee multi-channel marketing campaigns, including traditional advertising, digital media, and social media, ensuring campaigns are optimized for maximum reach and engagement.
• Referral Program Management: Design and manage initiatives that encourage hospital discharge planners, physicians, and case managers to refer patients to our facility.
• Content Creation and Brand Messaging: Lead content creation efforts, ensuring messaging is compelling, clear, and tailored to both healthcare providers and potential patients. This includes copywriting for brochures, websites, and social media platforms.
• Market Research & Trend Analysis: Continuously monitor and analyze market trends, competitor activities, and emerging opportunities to adjust marketing strategies and drive growth.
• Collaborative Leadership: Lead, mentor, and develop the marketing team to foster a high-performance culture while ensuring alignment with facility goals and objectives.

Education & Experience

• Bachelor’s degree in Marketing, Healthcare Administration, Business, or a related field
• Proven experience in a senior marketing role, preferably within a healthcare or skilled nursing environment.
• Demonstrated success in building relationships and partnerships with hospitals, healthcare providers, physicians, and referral sources.
• Experience managing and executing both digital and traditional marketing strategies, with a strong understanding of healthcare industry trends and dynamics.

Skills & Expertise:

• Strong understanding of healthcare marketing regulations, patient privacy (HIPAA), and industry best practices.
• Excellent communication skills, both written and verbal, with the ability to create compelling content for a wide range of audiences, including healthcare professionals and prospective patients.
• Proficiency in digital marketing platforms, SEO, social media management, and analytics tools.
• Advanced knowledge of WordPress for website management and Adobe Creative Suite for content creation and design.
• Proven ability to manage marketing budgets, campaigns, and teams efficiently.

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 5 years (Required)

Ability to Commute:

• Bronx, NY 10473 (Required)

Ability to Relocate:

• Bronx, NY 10473: Relocate before starting work (Required)

Work Location: In person